About the Author:
Graduated from the University of the Philippines (U.P.) with a Bachelor’s Degree in Business Administration (BSBA), Major in Marketing; and a Master's Degree in Business Administration (MBA); Percival Campoamor Cruz was a feature writer in the U.P. student newspapers, The Philippine Collegian and The Guilder. He won the top prize in the National One-Act Playwriting Contest, 1963 Andres Bonifacio Centennial, sponsored by the City of Manila for “Kalupitan ng Nakararami” (“Tyranny of the Majority”), the prelude to Andres Bonifacio’s assassination. He was vice president of an advertising agency, Delta Motor Corp. (Toyota) - Reach, Inc. He made newspaper, radio-TV ads for Toyota, Philippine Charity Sweepstakes Office, Philippine National Bank, Frigidaire, Hooven Aluminum, Zest-O, Mariwasa Tiles, Sharp, Pacific Memorial Plan, Sinclair Paints, and other products and institutions. He later set up his own ad agency, Ibex International, Inc. Producer, chief writer of about 200 telenovelas aired over Channels 2, 4, 7, 13 in the Philippines, under the following TV show titles - "Sa Paghawi ng Tabing" (“Curtain Call”) hosted by Jaime de la Rosa; "Quiapo" hosted by Eddie Rodriguez; "Hiyas" (“Gems”) hosted by Rio Locsin; “Tabak at Sampaguita”, a TV special about Jose Rizal’s life in Dapitan, produced in collaboration with Alberto Florentino. He was a columnist of the Manila Bulletin ("Business Travel") under the editorship of Cornelio de Guzman. Publisher of “The Human in Man” and “Taxation in the Philippines”. Author of “May Bagwis ang Pag-ibig At Iba Pang Kuwento”, “The Maiden of Ilog-Pasig and Other Short Stories”, and “Sariling Parnassus” - collections of short stories and poems published by Jobo Elizes, Kaibigan Books, respectively, and distributed by Amazon. Currently he lives in Los Angeles, California and contributes stories to the Asian Journal, the leading Filipino newspaper in the U.S.
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