Escape from Facebook: The Back Home Strategy - Softcover

Camisani Calzolari, Marco

Softcover

ISBN 10: 1480263400 ISBN 13: 9781480263406

Publisher: CreateSpace Independent Publishing Platform, 2012

Synopsis

Deliverance from Facebook, fake clicks, bots and other lies. A survival guide for those who thought that a social network is all it takes to do digital marketing. Does it really do any good to have hordes of fans on Facebook? How many of them are actually real? Why doesn?t advertising on Facebook produce fruit? Can you really calculate a roI for social media? Conceived as a complete guide for companies to the informed use of social media, this book debunks the false hype about the importance of social media marketing and social advertising, it unmasks the deceptions - including the issue of bots and fake users - to provide a fresh and innovative look at the real potentials of social networks through the back home strategy. This is a smart, long - term strategy to bring potential clients back into your own territory so that you are playing a home game and not by Facebook?s rules. Because Facebook and social media have to be a means, not an end.

About this edition

• Publisher: CreateSpace Independent Publishing Platform
• Publication date: 2012
• ISBN 10: 1480263400
• ISBN 13: 9781480263406
• Binding: Paperback
• Number of pages: 162