Digital Marketing for Everyone: Connect with your customers, grow your business & demystify social media - Softcover

Morrow, Eric; Chirone, Shannon

Softcover

ISBN 10: 1481253476 ISBN 13: 9781481253475

Publisher: CreateSpace Independent Publishing Platform, 2012

Synopsis

You are probably interested in this book because you are a creative entrepreneur and want advice on how to market yourself, your business and your product or service. If so, you are in the right place! The book grew out of the ideas that were developed and tested in a series of live workshops at coworking and "learning-by-doing" spaces the 3rd Ward and General Assembly. The book has two goals:

The first is to give business owners an overview of their digital marketing possibilities.  We will help you decide where you can best spend your marketing efforts. The second is to make sure you walk away with two or three excellent ideas you can put into action the next day.

We discuss many different digital marketing tools, from email, website content and social media to online forums and SEO. We'll help you decide which tool has the best possibilities for your business. Every chapter ends with a worksheet where you will be guided through a brainstorming session on how to apply a digital marketing tool to your business.

Ready to connect with your customers and grow your business? Good - let's get started!

About this title

About the Author

Eric Morrow is a digital marketer with IBM. He received his BA in Political Economy from the University of California: Berkeley and his JD from the Georgetown University Law Center. He has helped large multi-national companies and individual artists and professionals tap into the power of digital media to win more customers.
Shannon Chirone works in digital marketing in the entertainment industry. She graduated from the University of California, Los Angeles. Since moving to New York she's worked with prominent music artists as well as small business owners on developing and implementing their digital strategy.

Review

Student class review

I took Digital Marketing for Everyone with Eric and got so much out of the course. Eric's a fantastic teacher. He conveys the landscape of digital marketing clearly and then helps students pinpoint what kind of digital marketing will have the best return on investment for their particular practice.

My digital marketing knowledge and efforts improved dramatically (and are still going strong!) as a result of this class. If you're looking to incorporate some form of digital marketing into your business development efforts, this is the class for you. - Ani Mason

About this edition

• Publisher: CreateSpace Independent Publishing Platform
• Publication date: 2012
• ISBN 10: 1481253476
• ISBN 13: 9781481253475
• Binding: Paperback
• Number of pages: 126