Facebook Marketing with Facebook Graph: Marketing Guide for Small Business - Softcover

Trott, Brenda

9781482506099: Facebook Marketing with Facebook Graph: Marketing Guide for Small Business

Softcover

ISBN 10: 1482506092 ISBN 13: 9781482506099

Publisher: CreateSpace Independent Publishing Platform, 2013

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The idea Facebook is banking on with Facebook Graph is that people want to do business by referral. In the marketing world, we call this “social proof.” If a consumer’s friend has visited a business and it is rated well, then that is a great referral. The results returned are based on factors that include information already shared by your business and the connections of the person searching. Being ready for Facebook Graph is just as important as search engine optimization because with proper preparation, it can help your business get found by more potential customers. Google places a lot of value on “Web2.0” links. That means when you are found by Facebook Graph again and again, Google is going to take note (that’s a good thing.) This book walks the reader through how to set up a business page properly and then optimize it for the new search engine so it can be found by customers.

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About the Author

Brenda Trott, M.Ed enables business owners with the tools they need to feel on top of their game without breaking the bank. As a from scratch business owner, she understands the need to stay on the cutting edge of marketing and supports other business owners on her Group-E List (find it at BrendaTrott.com) She always had a foot in the entrepreneurial world and continued her work as a teacher through publications and speaking events. Brenda's mission is to support and encourage business owners in every area of their life. When she isn't shuttling her 4 teenagers back and forth from school, Brenda can be found eating chocolate chip cookie dough while her Che-weenies Buddy and Hershey keep a watchful eye.

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