Own the Zone: Dominate the Competition

Colman, Dr Allan

ISBN 10: 1482961539 ISBN 13: 9781482961539

Publisher: Made for Success, 2014

Synopsis

Do you want to dominate the competition? Do you want to grow more business? Do you need to learn how to "close"? Do you have a sales formula that works for you? Own the Zone is a must-read for business leaders, professionals, and entrepreneurs interested in growing their businesses. Unlike many sales books written for the nonprofessional, this book combines many techniques into a framework that will feel comfortable for a professional selling a high-end service. This easy-to-read sales strategy book encourages professionals to pay attention to the details when meeting with potential clients. It also gives step-by-step instructions on how to get past the pain and discomfort of asking for business. Many business authors are preoccupied with overwhelming their readers with data, provided simply to show how much knowledge of the subject they have. That is not the case with this book, which extremely helpful and concise. It gets to the point fast and with punch, making it extremely effective. Professionals in any field should keep it handy and read it regularly until what's in it becomes second nature.

About this title

About the Author:

Allan Colman is a business development executive, speaker, and author who understands the challenges facing both entrepreneurs and established businesses. He has advised organizations big and small, customizing growth plans to fit size and industry. In addition to his thriving consulting firm, Colman cofounded and served as senior vice president of DecisionQuest. Before that he served as president of the MCO Company and Litigation Sciences and was the leader of a 5,600 employee public agency. As CEO of the Closers Group, a business development advisory, Colman has spent more than two decades helping law firms and professional service firms generate more revenue. He has brought in millions of dollars of new business and built business development structures that continue to perform. He is known for his passion in developing pioneering strategies and for his ability to help clients generate business rapidly.

Review:

“There’s so much useful wisdom in Allan Colman’s Own the Zone that attentive readers will be better marketers and business developers simply by following these eminently practical tips and suggestions. But the real impact of the book goes beyond that. It’s about transforming your business culture, erasing the artificial boundary between sales and service, and understanding the bottom-line benefits of speaking directly and honestly to client needs.”
– Larry Smith, Senior Vice President, LEVICK

“. . . marketing restructuring program of our 15,000 person company helped us generate new business and become more effective.”
– Art Darrow, Chairman and CEO (ret.), Dames and Moore, Inc.

“Allan Colman is a strategy master.”
–John Kidd, Attorney, Clifford Chance

“Aspiring Rainmakers Should own Own the Zone: What Leaders Need to Know About The Closing Zone by Dr. Allan Colman is a must-read for business leaders, sales professionals and entrepreneurs interested in growing their businesses. This easy-to-read sales strategy book not only encourages professionals to pay attention to the details when meeting with potential clients, it also gives step-by-step instructions about how to get past the pain and discomfort of asking for the business.

Colman takes his readers through the process of finding the right prospects, planning and conducting meetings, out-thinking the competition, determining and utilizing the potential client's needs and - most important -- winning and keeping the business. If you want to increase sales and enhance your reputation as a sales leader or rainmaker, you need to own Own the Zone.”
– Brenda McGann, McGann Pr.

“Dr. Colman captures the essence of what’s important. A lot of business authors are more preoccupied with overwhelming their readers with data, although relevant, is provided simply to show how much knowledge of the subject they have. Not the case with this book; extremely helpful and concise. Very effective and it gets to the point fast and with a lot of punch. Professionals, in any field, should keep it handy and read it regularly until it becomes second nature.”
–Juan Lorenzo, Athair Wines

About this edition

• Publisher: Made for Success
• Publication date: 2014
• ISBN 10: 1482961539
• ISBN 13: 9781482961539
• Binding: Audio CD
• Number of pages: 1