How the World Sees You Lib/E: Discover Your Highest Value Through the Science of Fascination

ISBN 10: 1483004856 ISBN 13: 9781483004853

Publisher: HarperCollins, 2014

Synopsis

Based on extensive research, this coaching resource draws on a defined set of archetypes to show listeners how to focus on both their strengths and the distinctive qualities and characteristics that make them different.

About this title

From the Back Cover

You already know how you see the world.
But do you know how the world sees you?
How is your personality most likely to impress and influence the person sitting on the other side of the desk or boardroom?
Once you know what makes you valuable to others, you're more authentic and confident, and more able to make a positive impression. It all begins with understanding how the world sees you--at your best. How the World Sees You gives you the step-by-step method to describe yourself in just two or three words. This short phrase is your Anthem, the tagline for your personality. Your Anthem guides you like a mission statement, helping you to build your team, write a LinkedIn profile, or captivate an audience.
This book includes a private code to unlock one free Fascination AdvantageŽ Personality Test. Your customized online report, based on Sally Hogshead's extensive research on what fascinates listeners, will reveal how you fascinate others, including

• Your top two Fascination Advantages in communication
• The personality Archetypes you need on your team to optimize your success
• The five words to describe your personality's highest value

To become more successful, you do not have to change who you are--you have to become more of who you are. How the World Sees You reveals who you are at your best so you can create better relationships, grow your business, and become intensely valuable to those who matter most.

About the Author

Sally Hogshead helps world-class businesses develop messages that influence and persuade consumers, partners, and employees. Clients past and present include Nike, MINI Cooper, Aflac, Cole Haan, Target, Coca-Cola, and Godiva. Starting out as one of the most award-winning advertising writers in the country, she opened her own ad agency by twenty-seven and is today a world-renowned brand consultant and speaker, leading keynotes for such companies as Starbucks and Microsoft. As a creative director, she develops fascinating ideas for both Fortune 500 companies and startups. Hogshead and her work have been featured in the New York Times and on the Today show, CBS, ABC, and MSNBC. The press has described her as "intrepid" and an "advertising mastermind," while the reality television show Making It Big named her Advertising's Icon.

About this edition

• Publisher: HarperCollins
• Publication date: 2014
• ISBN 10: 1483004856
• ISBN 13: 9781483004853
• Binding: Audio CD