How the World Sees You: Discover Your Highest Value through the Science of Fascination

Sally Hogshead

ISBN 10: 1483004864 ISBN 13: 9781483004860

Publisher: HarperCollins Audio and Blackstone Audio, 2014

Synopsis

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In How the World Sees You, author and personal branding expert Sally Hogshead applies the principles of fascination triggers to understanding ''personality brands'' - how individuals use different triggers to influence, persuade, and captivate others.

You already know how you see yourself and the world. But how does the world see you? If you want to be heard and remembered, if you want people to take action on your ideas and opinions, then you need to get the full picture. Effective messages build a cause-and-effect cycle that creates action. Each time you communicate, you will either be heard, or you will be ignored. - - In How the World Sees You, Sally Hogshead reveals which triggers individuals inherently use when interacting with others. Through her extensive, in-depth proprietary research ranging from market studies to neuroscience, she presents a set of archetypes, or style of persuasion, of different personality brands designed to help individuals understand their strengths and weaknesses and the pros and cons of each. - - Inviting readers to take an online assessment, she then explains their results and helps them develop new talents, create more productive teams, and hire ideal employees. How the World Sees You coaches readers to focus not only on their strengths, but on the distinctive qualities and characteristics that make them different, not just better. As she persuasively shows, Different beats Good ever time.

About this title

From the Back Cover

You already know how you see the world.
But do you know how the world sees you?
How is your personality most likely to impress and influence the person sitting on the other side of the desk or boardroom?
Once you know what makes you valuable to others, you're more authentic and confident, and more able to make a positive impression. It all begins with understanding how the world sees you--at your best. How the World Sees You gives you the step-by-step method to describe yourself in just two or three words. This short phrase is your Anthem, the tagline for your personality. Your Anthem guides you like a mission statement, helping you to build your team, write a LinkedIn profile, or captivate an audience.
This book includes a private code to unlock one free Fascination AdvantageŽ Personality Test. Your customized online report, based on Sally Hogshead's extensive research on what fascinates listeners, will reveal how you fascinate others, including

• Your top two Fascination Advantages in communication
• The personality Archetypes you need on your team to optimize your success
• The five words to describe your personality's highest value

To become more successful, you do not have to change who you are--you have to become more of who you are. How the World Sees You reveals who you are at your best so you can create better relationships, grow your business, and become intensely valuable to those who matter most.

About the Author

Sally Hogshead helps world-class businesses develop messages that influence and persuade consumers, partners, and employees. Clients past and present include Nike, MINI Cooper, Aflac, Cole Haan, Target, Coca-Cola, and Godiva. Starting out as one of the most award-winning advertising writers in the country, she opened her own ad agency by twenty-seven and is today a world-renowned brand consultant and speaker, leading keynotes for such companies as Starbucks and Microsoft. As a creative director, she develops fascinating ideas for both Fortune 500 companies and startups. Hogshead and her work have been featured in the New York Times and on the Today show, CBS, ABC, and MSNBC. The press has described her as ''intrepid'' and an ''advertising mastermind,'' while the reality television show Making It Big named her Advertising's Icon.

About this edition

• Publisher: HarperCollins Audio and Blackstone Audio
• Publication date: 2014
• ISBN 10: 1483004864
• ISBN 13: 9781483004860
• Binding: Audio CD
• Number of pages: 1