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Synopsis
Presents an inside look at the e-commerce company, tracing the obscure early years of its founder while discussing the company's meteoric rise, survival of economic setbacks, and establishment as a dominant force in Eastern markets.
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About the Author
Porter Erisman worked for Ogilvy & Mather in Beijing prior to joining Alibaba.com. From 2000-2008, he worked as a vice president at Alibaba.com and Alibaba Group, at various times leading the company's international website operations, international marketing, and corporate affairs as one of the company's first American employees. He is the writer and director of Crocodile in the Yangtze, a documentary about the rise of Alibaba and its famous founder Jack Ma.
Review
''Erisman's comprehensive account of 'how a schoolteacher rose from obscurity to build the world's largest e-commerce company' provides a dizzying look at this company's startling birth, growth, and success . . . A fascinating insider's look at the digital opening of China.'' --Publishers Weekly
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- PublisherBlackstone Audio, Inc.
- Publication date2015
- ISBN 10 148308521X
- ISBN 13 9781483085210
- BindingAudio CD
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Alibaba's World: How a Remarkable Chinese Company Is Changing the Face of Global Business
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Alibaba's World: How a Remarkable Chinese Company Is Changing the Face of Global Business
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Alibaba's World: How a Remarkable Chinese Company Is Changing the Face of Global Business
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