Dynamics of Media Writing: Adapt and Connect - Softcover

Filak, Vincent F.

Softcover

ISBN 10: 1483377601 ISBN 13: 9781483377605

Publisher: CQ Press, 2015

Synopsis

"The book was clear and easy to read with excellent examples.  I liked the objectives posted as a list at the beginning of each chapter and it was clear to the students what we hoped to accomplish… By the end of the summer semester, they were writing like pros." -Heidi Cain, Lakeland University

 
Dynamics of Media Writing gives students transferable skills that can be applied across all media platforms―from traditional mass media formats like news, public relations, and advertising to emerging digital media platforms. Whether issuing a press release or tweeting about a new app, today’s media writers need to adapt their message for each specific media format in order to successfully connect with their audience. Throughout this text, award-winning teacher and college media adviser Vincent F. Filak introduces fundamental writing skills that apply to all media, while also highlighting which writing tools and techniques are most effective for specific media formats and why. User-friendly and loaded with practical examples and tips from professionals across mass media, this is the perfect guide for any student wanting to launch a professional media writing career.

About this title

About the Author

Vincent F. Filak, Ph.D., is an award-winning teacher, scholar and college media adviser who serves as a professor of journalism at the University of Wisconsin Oshkosh. Prior to his arrival at UWO, he served on the faculty at Ball State University and also taught courses at the University of Missouri and the University of Wisconsin-Madison. He also previously worked for the Wisconsin State Journal and Columbia Missourian newspapers.
Filak has earned the Distinguished Four-Year Newspaper Adviser award from the College Media Association for his work with the Advance-Titan, UWO's student newspaper. CMA previously honored him as an Honor Roll Recipient for his work as the adviser of the Daily News at Ball State. The National Scholastic Press Association presented him with its highest honor, the Pioneer Award, "in recognition of significant contributions to high school publications and journalism programs."
As a scholar, Filak has received more than a dozen top conference paper awards, including those from the Association for Education in Journalism and Mass Communication, the Broadcast Education Association and the International Public Relations Society of America. He has published more than 30 scholarly, peer-reviewed articles in top-tier journals, including Journalism and Mass Communication Quarterly, Journalism and Mass Communication Educator, the Atlantic Journal of Communication, the Howard Journal of Communication, Educational Psychology and the British Journal of Social Psychology. He is also the winner of CMA's Nordin Research Award.
He has published several textbooks in the field of journalism, including "Dynamics of Media Writing" (Sage), "Dynamics of News Reporting and Writing" (Sage),  "Dynamics of Media Editing" (Sage), "Convergent Journalism" (Focal) and "The Journalist's Handbook to Online Editing" (with Kenneth L. Rosenauer; Pearson).
He lives in Omro, Wisconsin, with his wife, Amy, and their daughter, Zoe.

Edition details

• Publisher: CQ Press
• Publication date: 2015
• Language: English
• ISBN 10: 1483377601
• ISBN 13: 9781483377605
• Binding: Paperback
• Edition number: 1
• Number of pages: 296