Dynamic Media Writing: Adapt and Connect

ISBN 13: 9781483377605

Dynamic Media Writing: Adapt and Connect

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9781483377605: Dynamic Media Writing: Adapt and Connect
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Dynamics of Media Writing gives students transferable skills that can be applied across all media platforms―from traditional mass media formats like news, public relations, and advertising to emerging digital media platforms. Whether issuing a press release or tweeting about a new app, today’s media writers need to adapt their message for each specific media format in order to successfully connect with their audience. Throughout this text, award-winning teacher and college media adviser Vincent F. Filak introduces fundamental writing skills that apply to all media, while also highlighting which writing tools and techniques are most effective for specific media formats and why. User-friendly and loaded with practical examples and tips from professionals across mass media, this is the perfect guide for any student wanting to launch a professional media writing career.

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About the Author:

Vincent F. Filak, Ph.D., is an award-winning teacher, scholar and college media adviser who serves as a professor of journalism at the University of Wisconsin Oshkosh. Prior to his arrival at UWO, he served on the faculty at Ball State University and also taught courses at the University of Missouri and the University of Wisconsin-Madison. He also previously worked for the Wisconsin State Journal and Columbia Missourian newspapers.
Filak has earned the Distinguished Four-Year Newspaper Adviser award from the College Media Association for his work with the Advance-Titan, UWO's student newspaper. CMA previously honored him as an Honor Roll Recipient for his work as the adviser of the Daily News at Ball State. The National Scholastic Press Association presented him with its highest honor, the Pioneer Award, "in recognition of significant contributions to high school publications and journalism programs."
As a scholar, Filak has received more than a dozen top conference paper awards, including those from the Association for Education in Journalism and Mass Communication, the Broadcast Education Association and the International Public Relations Society of America. He has published more than 30 scholarly, peer-reviewed articles in top-tier journals, including Journalism and Mass Communication Quarterly, Journalism and Mass Communication Educator, the Atlantic Journal of Communication, the Howard Journal of Communication, Educational Psychology and the British Journal of Social Psychology. He is also the winner of CMA's Nordin Research Award.
He has published several textbooks in the field of journalism, including "Dynamics of Media Writing" (Sage), "Dynamics of News Reporting and Writing" (Sage),  "Dynamics of Media Editing" (Sage), "Convergent Journalism" (Focal) and "The Journalist's Handbook to Online Editing" (with Kenneth L. Rosenauer; Pearson).
He lives in Omro, Wisconsin, with his wife, Amy, and their daughter, Zoe.

Review:

"Filak has provided a timely and useful text for the introductory media writing course. This book has a lot of potential to reframe the way instructors approach the basic writing course and the way students understand the skills as essential to their learning." Author: Lindsey Wotanis, Ph.D.

"Well written, geared toward our students."
Author: Jim Crandall

"Accurate and concise. Well organized."

Author: Beth Jannery

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