Introduction to Search Engine Optimization: A Guide for Absolute Beginners - Softcover

Kelsey, Todd

  • 2.57 out of 5 stars
    7 ratings by Goodreads
 
9781484228500: Introduction to Search Engine Optimization: A Guide for Absolute Beginners
Softcover
ISBN 10: 1484228502 ISBN 13: 9781484228500
Publisher: Apress, 2017

Synopsis

Don't be intimidated by all the search engine optimization (SEO) tools out there. You will start out learning about keywords and the importance of quality content and then walk through incremental steps as you try out the tools and master the tips and strategies. If you are completely new to search engine optimization and you want to learn the basics, this guide will introduce you to the content quickly.

    Introduction to Search Engine Optimization is a detailed guide to the most important tools and skills needed to accurately and effectively utilize search engine optimization. This book covers SEO basics, keyword research, SEO ranking and analytics, Google Analytics, and more. It also includes an overview of how to pursue SEO-related certifications.

    What You’ll Learn
    • Create a content platform, including blogs and YouTube channels
    • Use keywords to maximize findabilityand increase search volume
    • Check your SEO rank and other analytics
    • Hunt for duplicate content
    • Set up Google Analytics, including Blogger
    • Utilize Indexing and Webmaster tools/search console

    Who This Book Is For

    Those who need to get up to speed on search engine optimization tools and techniques for business or personal use. This book is also suitable as a student reference.

    "synopsis" may belong to another edition of this title.

    About the Author

    Todd Kelsey, PhD, is an author and educator whose publishing credits include several books for helping people learn more about technology. He has appeared on television as a featured expert, and has worked with a wide variety of corporations and non-profit organizations.

    From the Back Cover

    Don't be intimidated by all the search engine optimization (SEO) tools out there. You will start out learning about keywords and the importance of quality content and then walk through incremental steps as you try out the tools and master the tips and strategies.  If you are completely new to search engine optimization and you want to learn the basics, this guide will introduce you to the content quickly.

    Introduction to Search Engine Optimization is a detailed guide to the most important tools and skills needed to accurately and effectively utilize search engine optimization. This book covers SEO basics, keyword research, SEO ranking and analytics, Google Analytics, and more. It also includes an overview of how to pursue SEO-related certifications.

    What You’ll Learn:

    • Create a content platform, including blogs and YouTube channels
    • Use keywords to maximize findability and increase search volume
    • Check your SEO rank and other analytics
    • Hunt for duplicate content
    • Set up Google Analytics, including Blogger
    • Utilize Indexing and Webmaster tools/search console


    "About this title" may belong to another edition of this title.

    Publisher
    Apress
    Publication date
    2017
    Language
    English
    ISBN 10 
    1484228502
    ISBN 13 
    9781484228500
    Binding
    Paperback
    Edition number
    1
    Number of pages
    140
    Rating
    • 2.57 out of 5 stars
      7 ratings by Goodreads

    Other Popular Editions of the Same Title

    9781484228524: Introduction to Search Engine Optimization: A Guide for Absolute Beginners

    Featured Edition

    ISBN 10:  1484228529 ISBN 13:  9781484228524
    Publisher: Apress, 2017
    Softcover