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UX Optimization: Combining Behavioral UX and Usability Testing Data to Optimize Websites - Softcover
Synopsis
Combine two typically separate sources of data―behavioral quantitative data and usability testing qualitative data―into a powerful single tool that helps improve your organization’s website by increasing conversion and ROI. The combination of the what is happening data of website activity, coupled with the why it's happening data of usability testing, provides a complete 360-degree view into what is causing poor performance, where your website can be optimized, and how it can be...
About the Author
W. Craig Tomlin is a senior user experience strategist, researcher, and marketing conversion optimization expert. He is a Certified Usability Analyst who conducts UX research, CRO, and UX design improvement to increase ROI. He consults with startups to the Fortune 500 and has been optimizing websites, mobile sites, and apps since the mid-1990s. He has worked with many firms, including AT&T, BlackBerry, Countrywide Home Loans, CDC.gov, Disney, DirecTV,...
"About this title" may belong to another edition of this title.
- PublisherApress
- Publication date2018
- ISBN 10 1484238664
- ISBN 13 9781484238660
- BindingPaperback
- LanguageEnglish
- Edition number1
- Number of pages217
- Rating
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UX Optimization: Combining Behavioral UX and Usability Testing Data to Optimize Websites
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UX Optimization: Combining Behavioral UX and Usability Testing Data to Optimize Websites
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Ux Optimization: Combining Behavioral Ux and Usability Testing Data to Optimize Websites
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UX Optimization
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Combine two typically separate sources of data-behavioral quantitative data and usability testing qualitative data-into a powerful single tool that helps improve your organization's website by increasing conversion and ROI. The combination of the what is happeningdata of website activity, coupled with the whyit's happening data of usability testing, provides a complete 360-degree view into what is causing poor performance, where your website can be optimized, and how it can be improved.There are plenty of books focusing on big data and using data analytics to improve websites, or on utilizing usability testing and UX research methods for improvement. This is the first book that combines both subjects into a methodology you can use over and over again to improve any website.UX Optimization is ideal for anyone who wants to combine the power of quantitative data with the insights provided by qualitative data to improve website results. The book uses step-by-step instructions with photos, drawings, and supporting screenshots to show you how to: define personas, conduct behavioral UX data analysis, perform UX and usability testing evaluations, and combine behavioral UX and usability data to create a powerful set of optimization recommendations that can dramatically improve any website.What You'll LearnUnderstand personas: what they are and how to use them to analyze dataUse quantitative research tools and techniques for analysisKnow where to find UX behavioral data and when to use itUse qualitative research tools, techniques, and proceduresAnalyze qualitative data to find patterns of consistent task flow errorsCombine qualitative and quantitative data for a 360-degree viewMake recommendations for optimizations based on your findingsTest optimization recommendations to ensure improvements are achievedWho This Book Is ForBig data analytics (quantitative) professionals who want to learn more about the qualitative side of analysis; UX researchers, usability testers, and UX designers (qualitative professionals) who want to know more about big data and behavioral UX analysis; and students of UX, UX designers, product managers, developers, and those at startups who want to understand how to use behavioral UX and usability testing data to optimize their websites and apps. 220 pp. Englisch. Seller Inventory # 9781484238660
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UX Optimization : Combining Behavioral UX and Usability Testing Data to Optimize Websites
Print on DemandSeller: AHA-BUCH GmbH, Einbeck, Germany
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Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Combine two typically separate sources of data-behavioral quantitative data and usability testing qualitative data-into a powerful single tool that helps improve your organization's website by increasing conversion and ROI. The combination of the what is happeningdata of website activity, coupled with the whyit's happening data of usability testing, provides a complete 360-degree view into what is causing poor performance, where your website can be optimized, and how it can be improved.There are plenty of books focusing on big data and using data analytics to improve websites, or on utilizing usability testing and UX research methods for improvement. This is the first book that combines both subjects into a methodology you can use over and over again to improve any website.UX Optimization is ideal for anyone who wants to combine the power of quantitative data with the insights provided by qualitative data to improve website results. The book uses step-by-step instructions with photos, drawings, and supporting screenshots to show you how to: define personas, conduct behavioral UX data analysis, perform UX and usability testing evaluations, and combine behavioral UX and usability data to create a powerful set of optimization recommendations that can dramatically improve any website.What You'll LearnUnderstand personas: what they are and how to use them to analyze dataUse quantitative research tools and techniques for analysisKnow where to find UX behavioral data and when to use itUse qualitative research tools, techniques, and proceduresAnalyze qualitative data to find patterns of consistent task flow errorsCombine qualitative and quantitative data for a 360-degree viewMake recommendations for optimizations based on your findingsTest optimization recommendations to ensure improvements are achievedWho This Book Is ForBig data analytics (quantitative) professionals who want to learn more about the qualitative side of analysis; UX researchers, usability testers, and UX designers (qualitative professionals) who want to know more about big data and behavioral UX analysis; and students of UX, UX designers, product managers, developers, and those at startups who want to understand how to use behavioral UX and usability testing data to optimize their websites and apps. Seller Inventory # 9781484238660
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UX Optimization
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Kartoniert / Broschiert. Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Teaches how to test optimizations and improve website performanceProvides an understanding of what UX behavioral data means and how to analyze itShows how to identify and capture critical usability dataW. Craig Tomlin is a. Seller Inventory # 234604603
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