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Synopsis
Are you wishing you knew how to better communicate science, without having to read several hundred academic papers and books on the topic? Luckily Dr Craig Cormick has done this for you!
This highly readable and entertaining book distills best practice research on science communication into accessible chapters, supported by case studies and examples. With practical advice on everything from messages and metaphors to metrics and ethics, you will learn what the public think about science and why, and how to shape scientific research into a story that will influence beliefs, behaviors and policies.
Features:- Captures the breadth of contemporary research on how to communicate science in plain English
- Supported by examples and case studies throughout
- Highly entertaining and informative.
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About the Author
With over 30 years’ experience, Craig Cormick is one of Australia’s leading science communicators. He is the former President of the Australian Science Communicators, an award-winning author of more than 25 books, and is widely published in research journals, including those of Nature and Cell. He specializes in communicating complex science issues and has taught writing and public relations at universities in Australia and conducted communication workshops worldwide.
"About this title" may belong to another edition of this title.
- PublisherCSIRO Publishing
- Publication date2019
- ISBN 10 148630981X
- ISBN 13 9781486309818
- BindingPaperback
- LanguageEnglish
- Number of pages256
- Rating
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Paperback. Condition: new. Paperback. Are you wishing you knew how to better communicate science, without having to read several hundred academic papers and books on the topic? Luckily Dr Craig Cormick has done this for you!This highly readable and entertaining book distils best practice research on science communication into accessible chapters, supported by case studies and examples. With practical advice on everything from messages and metaphors to metrics and ethics, you will learn what the public think about science and why, and how to shape scientific research into a story that will influence beliefs, behaviours and policies. A practical guide to communicating science to influence beliefs, behaviours and policies. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9781486309818
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