The Big Data Revolution - Softcover

Kolb, Jason; Kolb, Jeremy

Softcover

ISBN 10: 1490403809 ISBN 13: 9781490403809

Publisher: CreateSpace Independent Publishing Platform, 2013

Synopsis

We create more data in a day then we did from the dawn of man through 2003 and approximately 90% of all the world's data has been created in the past 2 years. What does this mean to you? In The Big Data Revolution we explore this very question and reveal the data secrets your competitors don't want you to know. Our world is transforming as the data deluge knocks us out of our old ways and into the data driven reality. Some companies are winning by taking advantages of the opportunities in this evolving world while others are falling behind. Pioneers like Amazon, Target, and Google are blazing a trail that we can follow, and in The Big Data Revolution we help you do just that. Big Data promises to give us a world driven by information and solid data, bringing far greater productivity, increased profits, and lower costs; and in The Big Data Revolution we explore those winning strategies and techniques and the tools behind them. Want to learn how companies like Amazon, Target, and IBM use data to gain competitive advantages? Or how Obama used Big Data tools to better utilize his resources? The Big Data Revolution was written for the non-or-only-slightly-technical business person in mind--but in a way that gives you enough meat behind the ideas so that you have a road map that tells you how to get where you want to go. It uses real-world examples and case studies to illustrates the concepts and explore the technology that makes them happen. The Big Data Revolution is comprised of four parts: Part 1: Data Science In Part 1 we first introduce you to the world of data science and analytics. These are the tools companies and governments use to refine their crude data into valuable insights. In this section, we'll look at the magic behind Amazon's success, and see how data is leading towards a near Minority Report future. Part 2: Big Data Data is growing at an exceptional rate, we produce more data now in a day than we did from the dawn of man till 2003. This explosion of data creates many unique struggles as well as opportunities. In this section we'll look at how Obama invested in Big Data during his presidential campaign, and explore how startups are revealing data that saves their clients substantial capital. Part 3: Tools of the trade Data Scientists cannot just look at big data and get value from it, it doesn't matter how good they are. The data is just too big. So companies like IBM and Microsoft build tools that help people make sense of data, and hopefully discover new useful insights from it. The two primary categories of tools you need to be aware of are Business Intelligence and Data Discovery. In this section we explore these broad terms, and show how companies are designing more specialized tools for specific purposes. Part 4: Gazing into the Future In order to position yourself well for what is to come you need to know where we are now and almost more importantly where we are going to be in the near future. In this section we explore the trends that are going to matter as we move forward in this emerging technology industry. Computerized Data Analytics is truly still in its early stages of development, and things are going to change as new innovations come to the forefront. If we are serious about gaining the data advantage, we need to stay ahead of this curve. The Big Data Revolution is your tool to understanding this complex new reality of your world. Get it today and don't miss out on the data driven future. The world is changing. Are you ready?

Edition details

• Publisher: CreateSpace Independent Publishing Platform
• Publication date: 2013
• ISBN 10: 1490403809
• ISBN 13: 9781490403809
• Binding: Paperback
• Language: English
• Number of pages: 136