Items related to Strategic Writing for UX: Drive Engagement, Conversion,...
Synopsis
When you depend on users to perform specific actions―like buying tickets, playing a game, or riding public transit―well-placed words are most effective. But how do you choose the right words? And how do you know if they work? With this practical book, you’ll learn how to write strategically for UX, using tools to build foundational pieces for UI text and UX voice strategy.
UX content strategist Torrey Podmajersky provides strategies for converting, engaging, supporting, and re-attracting users. You’ll use frameworks and patterns for content, methods to measure the content’s effectiveness, and processes to create the collaboration necessary for success. You’ll also structure your voice throughout so that the brand is easily recognizable to its audience.
- Learn how UX content works with the software development lifecycle
- Use a framework to align the UX content with product principles
- Explore content-first design to root UX text in conversation
- Learn how UX text patterns work with different voices
- Produce text that’s purposeful, concise, conversational, and clear
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About the Author
Torrey Podmajersky is a UX content strategy consultant, formerly the head of content strategy at OfferUp. She has written inclusive, accessible consumer experiences for Google, OfferUp, Xbox, Microsoft account, Windows apps, privacy, and Microsoft education related experiences. Torrey has a Bachelor's degree in Physics from UW, a Masters in Curriculum & Instruction from Seattle University, and has done freelance fiction writing, home health care work, foster parenting, high-power rocketry, marketing communications, and physical product design. This incredible range of experience helps her empathize with a broad range of web and app users.
"About this title" may belong to another edition of this title.
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Strategic Writing for UX: Drive Engagement, Conversion, and Retention with Every Word
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
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Paperback. Condition: Good. When you depend on users to perform specific actions, like buying tickets, well-placed words are most effective. But how do you choose the right words? And how do you know if they work? With this practical book, you'll learn how to write strategically for UX, using tools to build foundational pieces for UI text and UX voice strategy. Seller Inventory # 00110588967
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Strategic Writing for UX: Drive Engagement, Conversion, and Retention with Every Word
Seller: World of Books Inc, Montgomery, IL, U.S.A.
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Paperback. Condition: Good. When you depend on users to perform specific actions, like buying tickets, well-placed words are most effective. But how do you choose the right words? And how do you know if they work? With this practical book, you'll learn how to write strategically for UX, using tools to build foundational pieces for UI text and UX voice strategy. Seller Inventory # CIN1492049395G
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Strategic Writing for UX: Drive Engagement, Conversion, and Retention with Every Word
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Strategic Writing for UX: Drive Engagement, Conversion, and Retention with Every Word
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Strategic Writing for UX: Drive Engagement, Conversion, and Retention with Every Word
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Strategic Writing for UX: Drive Engagement, Conversion, and Retention with Every Word
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Strategic Writing for UX: Drive Engagement, Conversion, and Retention with Every Word
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Strategic Writing for UX: Drive Engagement, Conversion, and Retention with Every Word
Published by
O'Reilly Media (edition 1), 2019
ISBN 10: 1492049395
ISBN 13: 9781492049395
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Strategic Writing for UX: Drive Engagement, Conversion, and Retention with Every Word
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Strategic Writing for UX: Drive Engagement, Conversion, and Retention with Every Word
Published by
O'Reilly Media (edition 1), 2019
ISBN 10: 1492049395
ISBN 13: 9781492049395
Used
Paperback
Seller: BooksRun, Philadelphia, PA, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. 1. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting. Seller Inventory # 1492049395-8-1