Selling Innovation: A guide to structuring a complete start-up revenue capture process (Innovation in Action) - Softcover

Smith, Kenneth H; Yarmis, Jonathan; Wang, Gigi; Deane, Patrick

Softcover

ISBN 10: 1492122351 ISBN 13: 9781492122357

Publisher: CreateSpace Independent Publishing Platform, 2013

Synopsis

What would you do without sales? The most important measure of a successful commercial innovation is revenue traction. Operations requires it and VCs & Angels often demand it before engaging. Yet many innovator's efforts end at the point of marketing. Completing the revenue capture process with a solid sales strategy is essential. Selling Innovation is a guide to building a sales process for your start-up, based on the experience of four innovation experts with experience leading dozens of start-up companies.

Edition details

• Publisher: CreateSpace Independent Publishing Platform
• Publication date: 2013
• Language: English
• ISBN 10: 1492122351
• ISBN 13: 9781492122357
• Binding: Paperback
• Edition number: 1
• Number of pages: 84