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The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you - Softcover
Synopsis
The Mom Test is a quick, practical guide that will save you time, money, and heartbreak.
They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little . As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it and it's worth doing right .
Talking to customers is one of the foundational skills of both Customer Development and Lean Startup. We all know we're supposed to do it, but nobody seems willing to admit that it's easy to screw up and hard to do right. This book is going to show you how customer conversations go wrong and how you can do better.
"synopsis" may belong to another edition of this title.
About the Author
Rob is a tech entrepreneur of 10 years, obsessed with the question of how to get better information from customers before we've committed to building everything. Originally a programmer far more comfortable behind a screen than in a meeting, he was forced into figuring out enterprise sales at his first startup, where he learned that it's not as straightforward as the books tend to claim. He's raised funding from YCombinator and other top investors in the US & UK, has built products used by brands like Sony and MTV, and has bootstrapped profitable businesses with not outside investment. Over the past few years, he's also worked with thousands of other entrepreneurs and investors to help them learn the same skills and lessons that were originally so difficult to discover.
"About this title" may belong to another edition of this title.
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The Mom Test How to talk to cu
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ISBN 10: 1492180742
ISBN 13: 9781492180746
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The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you
Published by
CreateSpace Independent Publishing Platform, 2013
ISBN 10: 1492180742
ISBN 13: 9781492180746
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The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you
Published by
CreateSpace Independent Publishi, 2013
ISBN 10: 1492180742
ISBN 13: 9781492180746
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paperback
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The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you
Published by
CreateSpace Independent Publishi, 2013
ISBN 10: 1492180742
ISBN 13: 9781492180746
Used
Paperback
Seller: HPB-Red, Dallas, TX, U.S.A.
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Paperback. Condition: Very Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or limited writing/highlighting. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_440449594
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The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you
Published by
CreateSpace Independent Publishi, 2013
ISBN 10: 1492180742
ISBN 13: 9781492180746
Used
Paperback
Seller: HPB-Emerald, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_436577347
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The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you
Published by
CreateSpace Independent Publishi, 2013
ISBN 10: 1492180742
ISBN 13: 9781492180746
Used
Paperback
Seller: HPB Inc., Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_440283402
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The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you
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The Mom Test : How to Talk to Customers and Learn If Your Business Is a Good Idea When Everyone Is Lying to You
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ISBN 13: 9781492180746
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The Mom Test (Paperback)
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ISBN 13: 9781492180746
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Paperback. Condition: new. Paperback. The Mom Test is a quick, practical guide that will save you time, money, and heartbreak.They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little . As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it and it's worth doing right .Talking to customers is one of the foundational skills of both Customer Development and Lean Startup. We all know we're supposed to do it, but nobody seems willing to admit that it's easy to screw up and hard to do right. This book is going to show you how customer conversations go wrong and how you can do better. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9781492180746
Quantity: 1 available