Synopsis
How does your team react to change? Do they dig in with their heels to resist it or do they welcome it with open arms?
As leaders, we know that change is a fact of life and we need to learn to manage it before it manages us. A tall order? Not when you have the wisdom of two business icons, Mac Anderson and Tom Feltenstein, to show the way. This easy-to-use book will help you and your team stop conducting business as usual.
Change is the key that unlocks the doors to growth and excitement in any organization. More importantly, without it...your competition will pass you by.
You don't have a choice about change, but you do have a choice about how you and your team react to it.
Don't wait another minute to inspire, motivate, and encourage your team to move forward and embrace change.
Lead the way. You go first.
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About the Authors
Mac Anderson is the founder of Simple Truths and Successories, Inc., the leader in designing and marketing products for motivation and recognition. He was also the founder and CEO of McCord Travel, the largest travel company in the Midwest, and part owner/VP of sales and marketing for Orval Kent Food Company, the country's largest manufacturer of prepared salads. His accomplishments in these unrelated industries provide some insight into his passion and leadership skills. He also brings the same passion to his speaking where he gives presentations to many corporate audiences on a variety of topics, including leadership, motivation, and team building. Mac has authored or co-authored twenty-two books that have sold over three million copies.
TOM FELTENSTEIN is the CEO and Founder of Power Marketing Academy, a leading consulting firm that serves and educates businesses in the industries of franchising, retail, hospitality, and service. Over 38 years of “in the trenches” experience has earned Tom the notoriety of being the most trusted and provocative voice in 4 Walls Branding and Neighborhood Marketing today. He is a keynote speaker, trainer and marketing strategist and the author of fourteen books
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Change Is Good. You Go First : 21 Ways to Inspire Change
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Change Is Good. You Go First : 21 Ways to Inspire Change
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