Items related to In Search of Good Medicine
Hardcover. As the American healthcare system sorts out the ramifications of healthcare reform, patients have quietly reinvented the healthcare decision-making process, refining their own roles and changing their expectations of the people and organizations they turn to for care. To attract and engage these empowered, self-directed patients, healthcare marketers will need to overcome their addiction to outdated strategies and tactics, and to make significant behavioral changes in the way they go to market. In this book, healthcare marketing veteran, Mark Shipley, provides an executive overview of the new realities, and offers a proven protocol for positioning organizations to be competitive in the new marketplace.
"synopsis" may belong to another edition of this title.
- PublisherBlack Box
- Publication date2014
- ISBN 10 1495116611
- ISBN 13 9781495116612
- BindingHardcover
- Number of pages93
Buy New
Learn more about this copy
US$ 32.05
Shipping:
FREE
Within U.S.A.
Top Search Results from the AbeBooks Marketplace
Stock Image
In Search of Good Medicine
Seller:
Rating
Book Description Hardcover. Condition: New. Seller Inventory # 1495116611-11-26679754
Buy New
US$ 32.05
Convert currency
Stock Image
In Search of Good Medicine
Seller:
Rating
Book Description hardcover. Condition: New. Seller Inventory # 1495116611-11-27418232
Buy New
US$ 32.05
Convert currency
Stock Image
In Search of Good Medicine
Seller:
Rating
Book Description Condition: New. Book is in NEW condition. 0.65. Seller Inventory # 1495116611-2-1
Buy New
US$ 32.57
Convert currency
Stock Image
In Search of Good Medicine
Seller:
Rating
Book Description Condition: New. New! This book is in the same immaculate condition as when it was published 0.65. Seller Inventory # 353-1495116611-new
Buy New
US$ 32.63
Convert currency