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Social TV: Multiscreen Content and Ephemeral Culture - Softcover

 
9781496840936: Social TV: Multiscreen Content and Ephemeral Culture
  • PublisherUniversity Press of Mississippi
  • Publication date2022
  • ISBN 10 1496840933
  • ISBN 13 9781496840936
  • BindingPaperback
  • LanguageEnglish
  • Number of pages274

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9781496840929: Social TV: Multi-Screen Content and Ephemeral Culture

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Barker, Cory
Published by University Press of Mississippi, 2022
ISBN 10: 1496840933 ISBN 13: 9781496840936
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paperback. Condition: Very Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or limited writing/highlighting. We ship orders daily and Customer Service is our top priority!. Seller Inventory # S_367502766

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Barker, Cory
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ISBN 10: 1496840933 ISBN 13: 9781496840936
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Barker, Cory
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Soft cover. Condition: Fine. No Jacket. 1st Edition. SOCIAL TV: MULTISCREEN CONTENT AND EPHEMERAL CULTURE, Cory Barker, softcover, stated first printing, illustrated, 2022. BOOK CONDITION: fine. The text block is in fine condition, with no tears, dogears, or marks. No signature or bookplate of a prior owner. Not a library book or remainder. The wraps are in fine condition. 9 x 6, 261 pages, 15 ounces XX [From the back cover] An engaging study that tracks the rise and fall of television's attempts to capture viewer attention on multiple screens. XX An especially timely volume. SOCIAL TV offers readers a rich archive through which to examine shifts in the TV industry (JENNIFER GILLAN, author of Television Brandcasting: The Return of the Content-Promotion Hybrid). XX SOCIAL TV asks us to imagine a truly immersive viewing environment and redefine what it means to be social in the age of ubiquitous content (PAUL BOOTH, professor of communication at DePaul University and author of Digital Fandom: New Media Studies and Playing Fans: Negotiating Fandom and Media in the Digital Age). XX By interrogating exactly how, when, and why audience activity is valuable to industry in the context of television, SOCIAL TV will be valuable to a wide variety of scholars across fan/audience and media industry studies (MEL STANFILL, author of Exploiting Fandom: How the Media Industry Seeks to Manipulate Fans). XX In Social TV: Multi-Screen Content and Ephemeral Culture, author Cory Barker reveals how the US television industry promised but failed to deliver a social media revolution in the 2010s to combat the imminent threat of on-demand streaming video. To trace these unfulfilled promises and flopped ideas, Barker draws upon a unique mix of personal Social TV experiences and curated archives of material that were intentionally marginalized amid pivots to the next big thing. Yet in placing this now-forgotten material in recent historical context, SOCIAL TV shows how the era altered how the industry pursues audiences. Multi-screen campaigns have shifted away from a focus on live TV and toward all-day content streams. The legacy of Social TV, then, is the further embedding of media and promotional material onto every screen and into every moment of life.XX CORY BARKER is assistant professor of communication at Bradley University. He is co-editor of The Age of Netflix: Critical Essays on Streaming Media, Digital Delivery, and Instant Access, among other collections on media studies. His work on Social TV, streaming video, and branding has appeared in such publications as The A.V. Club, Complex, TV Guide, and Vox. Seller Inventory # 002488

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paperback. Condition: Good. Good - Bumped and creased book with tears to the extremities, but not affecting the text block, may have remainder mark or previous owner's name - GOOD PAPERBACK Standard-sized. Seller Inventory # M1496840933Z3

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paperback. Condition: Acceptable. Acceptable - This is a significantly damaged book. It should be considered a reading copy only. Please order this book only if you are interested in the content and not the condition. May be ex-library. PAPERBACK Standard-sized. Seller Inventory # M1496840933Z4

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