Idea to App - Softcover

Megan E. Holstein

Softcover

ISBN 10: 1497341981 ISBN 13: 9781497341982

Publisher: Megan E Holstein, 2015

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Idea to App is the absolute beginner's guide to making iOS apps. It's written for people who aren't geeks; To read this book, you don t need to know how to program, do graphic design, or possess any especially technical skill sets at all. This is a book full of information that will help anyone make their own app, not just anyone with coding experience. It s written for someone who is an absolute beginner to making apps, for someone who knows nothing except that they want to make one. Idea to App takes you through the process of creating an iOS app, start to finish. This is done through three sections, Design, Development and Deployment.

Design:
The first section focuses on how to design an iOS app. It begins by helping you analyze and test your app idea, through market surveys and user testing, so you know your app idea is a winner before you begin. Then, you turn your app idea into a functional outline for an app, and then you develop that outline into wireframes of your app's screens. Then, you use these wireframes to develop prototypes, and are walked through testing this prototype with users.

Development:
The second section, development, takes you through bringing your app designs to life. This section goes over taking your wireframes, and developing them into an actual coded, functional app. This can be done three ways: By doing all of the raw programming yourself, by using a development program to build the app, or by bringing on a contractor to make it for you. You are taken through the pros and cons of each method, and once you've chosen a method you're walked through how to use that method to make your app.

Deployment:
The last section takes you through marketing, and provides you with all the tools you need to begin marketing your app effectively on the App Store. It begins by walking you through how to list your app on the iTunes store effectively, walking you through App Store Optimization. After that, you're walked through how to use a website and a mailing list to guerrilla market your app to the wider internet. Then you're showed how to use social media to effectively cultivate an online community. Lastly, you're walked through marketing and promotion techniques you can use to increase your visibility on the App Store.

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About the Author

Megan Holstein is a sophomore at the Ohio State University, from Columbus OH, nineteen years old, and the president of Pufferfish Software. Pufferfish Software makes apps for autistic children and their therapy, and Megan started this company when she was fifteen. Her passion for entrepreneurship developed when she was fourteen, and began a business buying and selling broken laptops on eBay.

Pufferfish Software has been developing apps for two and a half years. They have sponsored a4cwsn.com's iPad giveaway and been featured by autism foundations such as autismpluggedin.com and the Autism Society of Ohio. Pufferfish Software is a small team of developers from around the world, and is an entirely internet-based company.

Megan Holstein is the most recent winner of the EO s Global Student Entrepreneur of the Year award, for the High School level of competition. She was also named as one of the Columbus YWCA's Women to Watch for 2013, and featured in Columbus Business First's 20 People to Know in Technology. She was also a finalist for TechColumbus's Student Innovation Awards, and gave a TEDx Youth Talk last October at COSI. (cosi.org).

Megan has also been on panel discussions - she previously spoke on a TechColumbus panel on the impact of girls in STEM, and was invited to speak at a Tech Savvy Women panel in Ohio. She has also helped develop a 'girls in tech and science' group, aimed at middle and high school girls interested in STEM.

More recently, Megan has been featured by the Fisher School of Business as their featured undergraduate student, and is currently seeking an undergraduate degree in business administration at The Ohio State University, and was very recently named a recipient of the Ohio State University s 2014 Outstanding First Year Student Award. She is VP of Design on their Business Builder s Club, and competes in university business plan and entrepreneurship competitions regularly.

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