Items related to Marketing Management Concepts and Tools: A Simple Introducti...

Marketing Management Concepts and Tools: A Simple Introduction (Simple Introductions) - Softcover

Book 11 of 20: Simple Introductions

Erickson, K. H.

 
9781499141016: Marketing Management Concepts and Tools: A Simple Introduction (Simple Introductions)
Softcover
ISBN 10: 1499141017 ISBN 13: 9781499141016
Publisher: CreateSpace Independent Publishing Platform, 2014

Synopsis

Marketing Management Concepts and Tools: A Simple Introduction presents the central ideas and methods of marketing management. Discover the marketing basics, management goals, consumer-led marketing, strategic planning, and segmentation, targeting and positioning.

Examine market dynamics and competitive strategy, the creation of a brand, consumer behaviour, business to business marketing, and market research.

Look at market innovation, services, internet marketing, communications and advertising, distribution, pricing, and the future of marketing.

"synopsis" may belong to another edition of this title.

Publisher
CreateSpace Independent Publishing Platform
Publication date
2014
Language
English
ISBN 10 
1499141017
ISBN 13 
9781499141016
Binding
Paperback
Number of pages
59