Sometimes It's More Than Black & White - Softcover

Sutton, Dr William A

Softcover

ISBN 10: 1500727938 ISBN 13: 9781500727932

Publisher: CreateSpace Independent Publishing Platform, 2014

Synopsis

Sometimes It's More Than Black & White is a collection of Bill Sutton's SportsBusiness Journal columns known simply as, ‘Sutton Impact’. With over a decade worth of columns, Sutton has provided insight on topics and lessons regarding owners, leaders, managers, entry-level employees and students aspiring to enter the sport and entertainment business. The lessons from his experience working in the industry for over 40 years has been described as ‘catalysts’ in changing the way the industry learns and develops. While the scenarios that inspired these columns may have changed over time, the intent to help transform the thinking inside the industry or to provide alternative ways of conducting business, has remained the same. All proceeds from this book will be donated to funding opportunities for future graduate students in the Sport and Entertainment Business MBA/MS Program at the University of South Florida.

About this title

About the Author

William Sutton joined the USF College of Business as a professor and director of the new USF Sport and Entertainment Management program. A distinguished academician and a proven sports marketing practitioner, Sutton teaches courses in Sport Marketing and Sales and Fundraising in Sports. Sutton held previous academic appointments at Robert Morris University, the Ohio State University, the University of Massachusetts – Amherst, and the University of Central Florida. He served as VP team marketing and business operations for the NBA and is the principal and founder of Bill Sutton & Associates, a consulting firm specializing in strategic marketing and revenue enhancement. Previous consulting clients include the AEG, NBA, NFL, Orlando Magic, Phoenix Suns, MSG Sports, Tampa Bay Lightning, and the New York Mets. Sutton holds three degrees (BA 1972, MS, 1980, and EdD 1983) from Oklahoma State University, where he was inducted into the College of Education Hall of Fame in 2003. He has authored more than 200 publications in journals such as Sport Marketing Quarterly, Journal of Sport Management, and the International Journal of Sports Marketing & Sponsorship. He is also a co-author of two texts: Sport Marketing and Sport Promotion and Sales Management and is co-editor of the Handbook of Sport Marketing Research. Sutton is also an inaugural member of the Robert Morris University Sport Management Hall of Fame (2006) and recipient of lifetime achievement awards from the Southern Sport Management Association and the SEVT Conference presented by the University of South Carolina (2012). He serves on the board of directors for the Folds of Honor Foundation and the Tampa Bay Sports. Sutton is also a past president of both the North American Society for Sport Management and the Sport Marketing Association.

About this edition

• Publisher: CreateSpace Independent Publishing Platform
• Publication date: 2014
• ISBN 10: 1500727938
• ISBN 13: 9781500727932
• Binding: Paperback
• Number of pages: 420
• Editor: Chesanek Kayla, Truett Rhyan