Social Media Mastery - Softcover

Harrison, Lisa

Softcover

ISBN 10: 1500826979 ISBN 13: 9781500826970

Publisher: CreateSpace Independent Publishing Platform, 2014

Synopsis

Learn how to make social media work for your business with Social Media Mastery. The resource has been designed to give business owners and marketing professionals essential business skills and knowledge, which can be applied immediately in the workplace. This book will give you all the knowledge and confidence you need to use a variety of digital tools, from the planning phase right through to analysing and reporting on a digital campaign. With the information in this book you will be able to: · Write and implement a digital strategy to support your business aims and objectives. · Rethink and integrate your traditional marketing. · Understand the fundamentals of social media, e-commerce, websites, mobile applications, email, cloud computing, networking online and digital marketing. · Use digital channels for customer service. · Use key social media tools to network effectively. · Develop and maintain business networks using social media. · Establish and maintain business relationships using social media. · Evaluate which online networking sites to join. · Promote a crisp, clear representation of yourself or your business so others want to get to know you. Who should read this book? · Those in communications roles who want to formalise their social networking knowledge or gain professional development in social media marketing. · Those who recognise social media marketing as a growing field of work and want to learn how to become a ‘social media manager’, just one of the new career opportunities arising in this new economy. · Those who are on social media but aren’t getting the results they’d like or who want to place their company or business online but don’t where to start.

About this title

About the Author

Director of Digital for leading Queensland creative agency - POMO Over the last four years I have written a unique course known as Social Media Mastery, Australia’s first social media course. Passionate about media + communications technology + relationships = DIGITAL MEDIA I hold a degree with distinction in media and communications from the Queensland University of Technology and will embark on A Doctorate in Creative Industries in 2015 – I have been actively involved in media for my entire career. In 2012, I won the Professional Business Woman of the Year Award on the Sunshine Coast in Queensland. In 2013 I was a Queensland finalist in the Telstra Business Woman of the Year Awards. I spend time overseas every year attending cutting edge global think-tanks and conferences. In Australia, I’m a leading blogger, speaker, trainer and consultant on all things social media. Connect with me www.lisaharrison.com.au or on Twitter at @_lisa_harrison

About this edition

• Publisher: CreateSpace Independent Publishing Platform
• Publication date: 2014
• ISBN 10: 1500826979
• ISBN 13: 9781500826970
• Binding: Paperback
• Number of pages: 70