Guide to Producing a Fashion Show is the definitive source of information for anyone interested in fashion show production. All aspects of fashion show production are covered including: reasons to produce a show, planning, model selection, merchandise selection, staging and music, budgeting, show preparation, execution, and evaluation. The third edition is up to date with behind-the-scenes examples and expanded coverage of technology, the internet and social media, training amateur models and how to set up and run a dressing room. Whether the reader is experienced or a novice this text provides a step-by-step process for how to plan, organize, promote and execute an exciting fashion show.
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Judith C. Everett is Emeritus Professor of Merchandising in the School of Communication at Northern Arizona University, USA, where she taught a wide range of merchandising courses including merchandise buying, merchandise math, fashion show production, historic dress, international buying, and professional practices.
Kristen K. Swanson is a Professor of Merchandising in the School of Communication at Northern Arizona University, USA. As a Fairchild Books author, she has written books on event planning, fashion promotion, and the writing process.
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Book Description Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,950grams, ISBN:9781501310140. Seller Inventory # 8979058