Object Lessons is a series of short, beautifully designed books about the hidden lives of ordinary things.
Desert nomads tested their vision by distinguishing a pair of stars. But we have since created more disquieting ways to test the strength of the eyes.
Reading the eye chart is an exercise in failure, since it only gets interesting when you cannot read any further. It is the opposite of interpretative reading, like one does with literature. When you have finished reading an eye chart, what exactly have you even read? From a Spanish cleric's Renaissance guide to testing vision, to a Dutch ophthalmologist's innovation in optical tech, to the witty subversion of the eye chart in advertising and popular culture, William Germano's Eye Chart lets people see the eye chart at last.
Object Lessons is published in partnership with an essay series in The Atlantic.
"synopsis" may belong to another edition of this title.
William Germano is Professor of English Literature at The Cooper Union for the Advancement of Science and Art, USA. His previous publications include The Tales of Hoffmann (2013) and Getting It Published: A Guide for Scholars and Anyone Else Serious about Serious Books (3rd edition, 2016). He writes a biweekly language blog for the Chronicle of Higher Education.
"As one who has failed countless eye tests, I had no idea that my condition was metaphysical. Then I read William Germano’s comprehensive and witty history of this amazing object. There it is, at the crossroads of vision and blindness, clarity and obscurity, scientific objectivity and subjectivity. Germano shows that the humble eye chart is everywhere, a central object, image, and text in the world of visual culture. His book is a feast of learning, precision, and humor." ― W. J. T. Mitchell, Professor of English and Art History, University of Chicago, USA, and author of What Do Pictures Want?
"William Germano’s Eye Chart is a surprisingly compelling and at times quite poetic examination of this now ubiquitous technological innovation ... Germano begins his exploration of the eye chart with a simple question: “What can you see?” Soon, though, the reader understands that things are more complex than simply providing a concrete response to a clear question. It’s not just about identifying objects near and far. It’s also about why we see, when we see, how clearly we see, and what we understand about the things we see ... If this medical innovation has ever been intimidating, or a measure of increasing failure as you slip into your final years, Germano’s Eye Chart should be a graceful reminder that the art of vision has many levels.” – PopMatters
"About this title" may belong to another edition of this title.
Shipping:
FREE
Within U.S.A.
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Paperback. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 0.4. Seller Inventory # G1501312340I4N00
Quantity: 1 available
Seller: SecondSale, Montgomery, IL, U.S.A.
Condition: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00066839819
Quantity: 2 available
Seller: Better World Books, Mishawaka, IN, U.S.A.
Condition: Very Good. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # 16308037-6
Quantity: 1 available
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Paperback. Condition: Fair. A readable copy of the book which may include some defects such as highlighting and notes. Cover and pages may be creased and show discolouration. Seller Inventory # GOR014147648
Quantity: 1 available
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Condition: New. Seller Inventory # 28705738-n
Quantity: 15 available
Seller: INDOO, Avenel, NJ, U.S.A.
Condition: New. Seller Inventory # 9781501312342
Quantity: 20 available
Seller: PBShop.store US, Wood Dale, IL, U.S.A.
PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # HU-9781501312342
Quantity: 1 available
Seller: Ammareal, Morangis, France
Softcover. Condition: Comme neuf. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, As new. Ammareal gives back up to 15% of this item's net price to charity organizations. Seller Inventory # F-842-811
Quantity: 1 available
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Condition: As New. Unread book in perfect condition. Seller Inventory # 28705738
Quantity: 15 available
Seller: Grand Eagle Retail, Fairfield, OH, U.S.A.
Paperback. Condition: new. Paperback. Object Lessons is a series of short, beautifully designed books about the hidden lives of ordinary things. Desert nomads tested their vision by distinguishing a pair of stars. But we have since created more disquieting ways to test the strength of the eyes.Reading the eye chart is an exercise in failure, since it only gets interesting when you cannot read any further. It is the opposite of interpretative reading, like one does with literature. When you have finished reading an eye chart, what exactly have you even read? From a Spanish clerics Renaissance guide to testing vision, to a Dutch ophthalmologists innovation in optical tech, to the witty subversion of the eye chart in advertising and popular culture, William Germanos Eye Chart lets people see the eye chart at last.Object Lessons is published in partnership with an essay series in The Atlantic. The eye chart--essential diagnostic tool, template, sign, toy--is a monument to un-reading and a guide to the absurdities of modern life. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9781501312342
Quantity: 1 available