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Beyond Design: The Synergy of Apparel Product Development - Bundle Book + Studio Access Card - Softcover
Synopsis
This informative, full-color text takes students step-by-step through the decision-making involved in the pre-production processes of apparel product development---planning, forecasting, fabricating, line development, technical design, pricing, sourcing, and distribution. It demonstrates how these processes must be coordinated to get the right product to market, when consumers want it, and at a price they are willing to pay. The 4th Edition has been edited around a new metastructure to maximize student learning. It continues to build on the themes of sustainability, business ethics, and the impact of fast fashion and social media while seeking to address opportunities for both large and small companies, and entrepreneurs. The text advances its discussion of how new technologies continue to shorten the product development calendar. Chapters have been updated to include current examples, updated charts and graphs, and more case studies. There are updated references to contemporary developments with examples relevant to today's student.
New to this Edition
· Includes international examples and case studies that address the effects of globalization
· Advances the discussion of the pros and cons of fast fashion vs. slow fashion
· Revised, easier-to-read charts and graphs and 30% new color photographs
· Thoroughly revised Chapters 12 (Sourcing) and 13 (Costing and Pricing) updated with most recent info on trade laws, changes in sourcing criteria and wages in international sourcing countries
Beyond Design STUDIO
· Study smarter with self-quizzes featuring scored results and personalized study tips
· Review concepts with flashcards of essential vocabulary
· Examine real-world scenarios with case studies and critical thinking questions
· Watch videos that bring chapter concepts to life
This bundle includes Beyond Design and Beyond Design STUDIO Access Card.
"synopsis" may belong to another edition of this title.
About the Author
Myrna B. Garner is Professor Emerita at Illinois State University.
"About this title" may belong to another edition of this title.
- PublisherFairchild Books
- Publication date2017
- ISBN 10 150131548X
- ISBN 13 9781501315480
- BindingPaperback
- LanguageEnglish
- Edition number4
- Number of pages490
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Beyond Design: The Synergy of Apparel Product Development - Bundle Book + Studio Access Card
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Fairchild Books (edition 4), 2017
ISBN 10: 150131548X
ISBN 13: 9781501315480
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Beyond Design The Synergy of Apparel Product Development - Bundle Book + Studio Access Card
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Beyond Design: The Synergy of Apparel Product Development - Bundle Book + Studio Access Card
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Beyond Design The Synergy of Apparel Product Development - Book Studio Keiser, Sandra Vandermar, Deborah and Garner, Myrna B.
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