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Synopsis
LEGOfied: Building Blocks as Media provides a multi-faceted exploration of LEGO fandom, addressing a blindspot in current accounts of LEGO and an emerging area of interest to media scholars: namely, the role of hobbyist enthusiasts and content producers in LEGO’s emergence as a ubiquitous transmedia franchise. This book examines a range of LEGO hobbyism and their attendant forms of mediated self-expression and identity (their “technicities”): artists, aspiring Master Builders, collectors, and entrepreneurs who refashion LEGO bricks into new commodities (sets, tchotchkes, and minifigures). The practices and perspectives that constitute this diverse scene lie at the intersection of multiple transformations in contemporary culture, including the shifting relationships between culture industries and the audiences that form their most ardent consumer base, but also the emerging forms of entrepreneurialism, professionalization, and globalization that characterize the burgeoning DIY movement. What makes this a compelling project for media scholars is its mutli-dimensional articulation of how LEGO functions not just as a toy, cultural icon, or as transmedia franchise, but as a media platform. LEGOfied is centered around their shared experiences, qualitative observations, and semi-structured interviews at a number of LEGO hobbyist conventions. Working outwards from these conventions, each chapter engages additional modes of inquiry—media archaeology, aesthetics, posthumanist philosophy, feminist media studies, and science and technology studies—to explore the origins, permutations and implications of different aspects of the contemporary LEGO fandom scene.
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About the Author
Dr. Nicholas Taylor applies critical, feminist and posthumanist perspectives to experimental and mixed methods research with digital gaming communities. In particular, he is interested in the intersections of subjectivity, communicative practice, technologies and games, as enacted through both game production and play across a variety of contexts.
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LEGOfied: Building Blocks as Media
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Bloomsbury Publishing PLC, 2020
ISBN 10: 1501354043
ISBN 13: 9781501354045
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LEGOfied
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LEGOfied Building Blocks as Media
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ISBN 13: 9781501354045
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LEGOfied (Hardcover)
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Bloomsbury Publishing Plc, New York, 2020
ISBN 10: 1501354043
ISBN 13: 9781501354045
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Hardcover. Condition: new. Hardcover. LEGOfied: Building Blocks as Media provides a multi-faceted exploration of LEGO fandom, addressing a blindspot in current accounts of LEGO and an emerging area of interest to media scholars: namely, the role of hobbyist enthusiasts and content producers in LEGOs emergence as a ubiquitous transmedia franchise. This book examines a range of LEGO hobbyism and their attendant forms of mediated self-expression and identity (their technicities): artists, aspiring Master Builders, collectors, and entrepreneurs who refashion LEGO bricks into new commodities (sets, tchotchkes, and minifigures). The practices and perspectives that constitute this diverse scene lie at the intersection of multiple transformations in contemporary culture, including the shifting relationships between culture industries and the audiences that form their most ardent consumer base, but also the emerging forms of entrepreneurialism, professionalization, and globalization that characterize the burgeoning DIY movement. What makes this a compelling project for media scholars is its mutli-dimensional articulation of how LEGO functions not just as a toy, cultural icon, or as transmedia franchise, but as a media platform. LEGOfied is centered around their shared experiences, qualitative observations, and semi-structured interviews at a number of LEGO hobbyist conventions. Working outwards from these conventions, each chapter engages additional modes of inquirymedia archaeology, aesthetics, posthumanist philosophy, feminist media studies, and science and technology studiesto explore the origins, permutations and implications of different aspects of the contemporary LEGO fandom scene. "LEGOfied draws from a number of distinct theoretical backgrounds and disciplines in media studies to examine the practices and identities that constitute LEGO fandom, in order to articulate the ways LEGO functions as material media"-- Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9781501354045
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