Crisis Communication Planning: A Guide to Dealing with the Media during a Crisis is a crisis communication survival guide for small businesses, nonprofits and community groups that need media relations and communications help during a crisis but cannot afford to hire a professional.
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Tim Herrera is an award winning author, college instructor and communications director for the Sacramento County Office of Education, where he has earned numerous awards from the California School Public Relations Association (CalSPRA). He is a former television and radio news reporter and anchor, as well as a former newspaper columnist with more than 30 years of experience in media.
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