The world of event management is incredibly diverse. It can be confusing for students and new entrants to the industry to identify which sector best fits with their skills, interests and personality. 'Bite size chunks' started life as a broad guide to the event management industry and developed into a series of chapters that describe the key building blocks a successful event manager needs to understand and follow. The authors describe how creating an event is a journey beginning at purpose and objectives and ending at measurement and evaluation. On route the journey takes in creativity and production. The book is designed as an event management practitioners guide, a reference toolkit that can be picked up and put down as and when needed. Will the experienced event manager find it a bit basic? Possibly, but just because you think you know something doesn't mean that you practice what you know.
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Steve Elliott and Jackie Butler have worked collectively in the event management industry for over 25 years. In this time they have experienced a wide range of events as diverse as a double decker bus dressed as a large kitten to a rock concert in Libya for 100,000 people.
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Seller: Revaluation Books, Exeter, United Kingdom
Paperback. Condition: Brand New. 136 pages. 9.00x6.00x0.31 inches. This item is printed on demand. Seller Inventory # zk1503203433
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