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Synopsis
Introducing Communication Research: Paths of Inquiry, Fourth Edition demystifies the theories and applications of communication research through its focus on methods in practice. Offering an overview of the research process with a focus on examples of research in real-world settings, Donald Treadwell and Andrea Davis introduce both quantitative and qualitative methods.
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About the Author
Donald Treadwell earned his master’s degree in communication from Cornell University and his PhD in communication and rhetoric from Rensselaer Polytechnic Institute.
He developed and taught communication research classes in classroom and online settings as well as teaching courses in organizational communication, public relations and public relations writing.
He has published and presented research on organizational image, consumer response to college names, health professionals’ images of AIDS, faculty perceptions of the communication discipline, and employers’ expectations of newly-hired communication graduates. His research appears in Communication Monographs, Journal of Technical Writing and Communication, Public Relations Review, Journal of Human Subjectivity, and Criminal Justice Ethics.
He is professor emeritus, Westfield State University, and has international consulting experience in agricultural extension and health communication.
Review
"Introducing Communication Research is the one-stop shop for teaching communication research. It covers every fundamental an undergraduate or graduate student needs to know in a remarkably accessible style."
-- Sandra Duhé
"This text is distinct in that it makes a large, complex topic very easy to break down for students of all abilities!"
-- Patricia Atkinson
"About this title" may belong to another edition of this title.
- PublisherSAGE Publications, Inc
- Publication date2019
- ISBN 10 1506369057
- ISBN 13 9781506369051
- BindingPaperback
- LanguageEnglish
- Edition number4
- Number of pages352
- Rating
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