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HBR's 10 Must Reads on Innovation

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9781511367110: HBR's 10 Must Reads on Innovation

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Synopsis

New from the bestselling HBR’s 10 Must Reads series.

To innovate profitably, you need more than just creativity. Do you have what it takes?

If you read nothing else on inspiring and executing innovation, read these 10 articles. We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you innovate effectively.

Leading experts such as Clayton Christensen, Peter Drucker, and Rosabeth Moss Kanter provide the insights and advice you need to:

· Decide which ideas are worth pursuing
· Innovate through the front lines—not just from the top
· Adapt innovations from the developing world to wealthier markets
· Tweak new ventures along the way using discovery-driven planning
· Tailor your efforts to meet customers’ most pressing needs
· Avoid classic pitfalls such as stifling innovation with rigid processes

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About the Author

CLAYTON M. CHRISTIENSEN is an associate professor of business administration at the Harvard Business School. Prior to joining the Harvard faculty, he was chairman and president of Ceramics Process Systems Corporation. He holds degrees from Brigham Young University and Oxford University, where he studied as a Rhodes scholar. He lives in Belmont, Massachusetts.

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