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Attention Life & Business Coaches! This is NOT just another “how to” book on becoming a Life or Business Coach, yet it will change your perception about coaching! It is NOT about getting more coaching clients, yet this book will help you to get exponentially MORE clients than you’ve ever attracted before! It is NOT about making more money as a coach, yet this book will help you generate more revenue from your coaching practice than you ever thought possible! This book is a REALITY CHECK for life & business coaches. Many coaches are struggling financially and are desperately trying to fill their practices with reliable and high-paying clients. Yet not having enough clients is only a symptom of an unsuccessful coaching business, but not its root cause. If you’re not running a successful and profitable coaching practice, there is only one reasons: You’re not delivering RESULTS! This book will transition you from a “traditional coach” to a Results Coach. Inside you will find “7 Strategies for Charging High-End Coaching Fees”. These 7 strategies are the secret to delivering the RESULTS your clients will pay you for! And as a SPECIAL BONUS, I’ve included my complete 12 Week Persona Coach Signature Coaching Program “Change Your Perception. Change Yourself!”™. Now you can duplicate my proprietary coaching system that creates Value & delivers Results! Here’s an outline of the Signature Coaching Program that is included in the book (A $997 Value!). By adding the Signature Program to the book, this Special Edition grew by 137 pages! Week I - You will introduce your clients to the concept of a perceived identity and the impact this perceived identity has on the RESULTS your clients want to achieve. If your clients want to change any outcome, they must first change their perception of that outcome. And it all starts here, with their perceived identity! Week II - You will show your clients to the (r)evolving nature of their identity and the impact their perceived identity has on the RESULTS they want to achieve. If your clients want to change any outcome, they must first change the perception of “who they are”! And it all starts here, with the cycle of identity! Week III - If your clients don’t control the way in which they are perceived, their identity will be at the mercy of those who judge, label, define and characterize them. In order to achieve the RESULTS your clients are looking for, they must first create a “Social MASK” for the person who would be successful. The person they must become! They must create a new Persona for success! Week IV - Your clients bring together the seven elements that are needed for the development of their new Persona. These are the elements that make up the profile of the “person who would be successful”. Week V - You lead your clients to a Restore Point from where they can follow a different path to their Desired Outcome. A Restore Point from where they will start to create their new Persona! Week VI - Your clients will align their new Persona with that of the “person who would be successful” by modeling their profile. Week VII - Your clients will align their new Persona with the RESULTS they want to achieve. This is how they measure their success! Week VIII - Every type of human interaction can be reduced to a single common denominator: COMMUNICATION! Week IX - As your clients continue to build the foundation for their new Persona, it’s time to create a Code of Conduct for the “person who would be successful”! Week X - Your clients’ new Persona is now a partially developed picture that needs to be completed by connecting the dots that link the various relationships your clients have with their INFLUENCERS. Coaching is always about VALUE and never about FEES! And the only VALUE your clients are interested in is measured by the RESULTS you deliver!
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Allan N. Mulholland was at odds with his world for much of his life! He became recalcitrant at an early age. He was always ready to challenge authority and found a way to do so with impunity! When he learned that he had a knack for writing, he discovered that “the pen is mightier than the sword”! Born and raised in Holland, Allan performed poorly in high school. He was “bored”! Faced with the prospect of failing school, he convinced his parents to send him to Canada in 1965, where he completed high school and went on to get a degree in Urban Land Economics from the University of British Columbia. At age 25, Allan began a turbulent career in Real Estate. But while real estate was a career, it certainly was not Allan’s passion! The only thing that kept Allan “sane” was his passion for music and his talent for playing guitar. He quit his corporate job and became an entertainer on the original “Love boat”, cruising the waters of the Caribbean. But after 3 months of fun and frivolity, Allan became “bored” with the lifestyle and became a Retail Leasing Consultant. With a handful of national retail chains as corporate clients, life was good for the next few years. But Allan wanted to help people achieve their goals and he finally discovered his passion for coaching! Over the past ten years, Master Results Coach & Perception Expert Allan N. Mulholland, aka “PersonaCoach”, has combined his amazing insight into the human psyche with his unique ability to coach, consult and counsel. He teaches coaches how to get clients, deliver RESULTS and charge high-end coaching fees. He is the founder & president of PersonaCoach (Int'l) LLC and the author of “Clients Don’t Pay for Coaching. They Pay for RESULTS!” He has helped hundreds of coaches and clients achieve RESULTS with his signature coaching program “Change Your Perception. Change Yourself!” Allan is a popular keynote speaker and is often featured on radio shows, live events and tele-summits. His presentations are motivating, inspiring, thought-provoking, energizing and entertaining and he captivates his audience from start to finish. He is also an accomplished lead guitarist and he opens many of his keynote presentations with an electrifying 'pop' rendition of Bach's Toccata that is guaranteed to get any audience 'off their seat and on their feet'! Today Allan resides in Vancouver, Canada and loves to go for long daily walks. He is single, happy, no longer “bored” and finally feels aligned with his world!
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