- Most published SEO advice is either outdated or just dead-wrong.
- Google's constant updates have made many popular SEO optimization strategies useless.
Why is this so? Google are constantly evolving, making it extremely difficult to know what works. Recent changes:
1. July, 2015 - Google slowly release the Panda 4.1 refresh, punishing pages with low quality content, scraped content and aggressive ads.
2. May, 2015 - Google quietly rolled out significant update dubbed 'Phantom II', further punishing sites with low quality content.
3. April, 2015 - Google released the game changing 'Mobile SEO' update, causing many sites with poor mobile support to drop out of the search results.
SEO 2016 is now updated covering the latest changes to Google's algorithm, and walks you through all major updates and how to use them to your advantage. This book also reveals industry secrets about staying ahead of Google's algorithm, and what potential Google changes may be coming up in 2016. With this best-selling SEO book you can learn SEO from a fundamental level, achieve top rankings, and generate a wave of new customers to your site.
1. Important SEO concepts, from beginner to advanced.
2. How to find "money" keywords that will send customers to your site.
3. Sneaky tricks to get local businesses ranking high with local SEO.
4. Six insider sources to get expert SEO or Internet marketing advice worth thousands of dollars, for free.
- The inner mechanics of Google's algorithm, and how to use them to rank your site at the top.
- 2014 and 2015 Google updates—Panda 4.2, Phantom II, Mobile SEO, Doorway Pages, Penguin 3.0—and more.
- Potential updates coming up in 2016.
- Steps to recover from a Google penalty.
"synopsis" may belong to another edition of this title.
Adam Clarke is an entrepreneur, bestselling author, business advisor and search engine optimization professional. After learning programming at the age of 7, and later dropping out of college to start an Internet marketing agency, Adam has since launched several successful Internet businesses and has become an authority on business strategy and SEO. Best known for his best-selling book SEO 2017, Adam has achieved thousands of number #1 rankings in Google and grown dozens of business online. Now you can read the ground-breaking book that reveals the inner workings of Google, and learn how to grow any business online. Adam Clarke is a Google Analytics and Google AdWords certified professional with the Google Partners program.
"About this title" may belong to another edition of this title.
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