A best-selling Yelp / Local marketing book from a best-selling author on Internet marketing: Jason McDonald
Local review sites such as Yelp, Google+, TripAdvisor and others have become THE way that consumers identify vendors of interest. If you have a local pizza restaurant in Toledo, Ohio, or Tulsa, Oklahoma, you probably already know this. But it's also true for attorneys or plumbers, massage therapists or local florists: local reviews sites like Yelp are incredibly important to your business. Small businesses and large businesses - especially those that sell to local customers - can leverage Yelp, Google+ and other local review sites for amazing free marketing opportunities
With up-to-date information on how to market via Yelp, Google+ and other local review sites, the Yelp Local Marketing Workbook includes
This isn't a fancy book. This isn't a pie-in-the-sky book. This is a practical hands-on book, with links not only to free tools but to step-by-step worksheets. By the end of the book, you'll have a Yelp / Local marketing plan ready for yourself, your employees, and your business. Other great books like 'Yelp for Dummies,' 'Yelp Marketing,' or 'Yelp an Hour a Day' are great, but they don't have the kind of hands-on, practical worksheets that the YELP LOCAL MARKETING WORKBOOK offers, plus access to free Yelp / Local tools. So consider 'Yelp for Dummies,' and other books on 'Yelp for business' and you'll be back.
Got questions? Just Google Jason McDonald and send him an email - he's happy to help.
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Author Jason McDonald has been active on the Internet since 1994 and has taught SEO, AdWords, and Social Media since 2009 - online, at Stanford University Continuing Studies, at both AcademyX and the Bay Area Video Coalition in San Francisco, at workshops, and in corporate trainings across these United States. His passion is to take complex marketing topics such as social media marketing and make them easy-to-understand for small business owners and marketers. His style is practical, hands-on, and fun. He received his Ph.D. in 1992 from the University of California, Berkeley, and his B.A. from Harvard University in 1985. When he's not surfing the Internet, Jason can be found being trained by his black Lab, Buddy, across the highways and byways of the San Francisco Bay Area.
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