Items related to Attribution Modelling in Google Analytics and Beyond

Attribution Modelling in Google Analytics and Beyond - Softcover

Sharma, Himanshu

  • 3.92 out of 5 stars
    12 ratings by Goodreads
 
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Softcover
ISBN 10: 1519087403 ISBN 13: 9781519087409
Publisher: Independently published, 2016

This specific ISBN edition is currently not available.

Synopsis

Attribution modelling is the process of understanding and assigning credit to the marketing channels which eventually lead to conversions. The objective of attribution modelling is to understand the buying behaviour of your website visitors and to determine the most effective marketing channels for investment.

What is this book about?
This book has been written to help you implement attribution modelling in your organization. It will teach you to leverage the knowledge...

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  • PublisherIndependently published
  • Publication date2016
  • ISBN 10 1519087403
  • ISBN 13 9781519087409
  • BindingPaperback
  • LanguageEnglish
  • Number of pages479
  • Rating
    • 3.92 out of 5 stars
      12 ratings by Goodreads

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ISBN 10:  1366694570 ISBN 13:  9781366694577
Publisher: Blurb, 2021
Softcover