So You Think You Can Write?: The Definitive Guide to Successful Online Writing - Softcover

McCoy, Julia

Softcover

ISBN 10: 1519383223 ISBN 13: 9781519383228

Publisher: CreateSpace Independent Publishing Platform, 2016

Synopsis

Confused by the overload of blogs, articles, and guides that promise you everything you need to know on how to write for the web?

Not sure where to start with your blog and website, from optimizing for search to creating the best headline?

Or how to take your writing skills to the next level and actually market yourself and make money as a professional online freelance writer?

In So You Think You Can Write?, you'll learn every skill it takes to write great copy for the web, from the absolute fundamentals of using storytelling in great online content all the way to knowing how to write for both search engines and people, what it takes to craft different forms of content on the web, and much more; plus, there's a bonus chapter revealing how to market yourself and make income as an online copywriter in an modern world. Written by Julia McCoy, who spent years of her life teaching herself the elements of successful online writing and launched a writing business that hit seven figures within five years, this book is your essential blueprint to learning what it takes to write great online copy, both as a freelancer and brand/business owner.

In this book, Julia walks you step-by-step through the process of how to craft the seven forms of online content:

1. Web Content

2. Blogging

3. Social Media

4. Advertising/Sales Copy

5. Industry Writing

6. Journalism

7. Creative Writing

Julia also takes you through the basics of SEO (search engine optimization) for the online writer and creator, without overloading you: you’ll get a key list of the top tools on the web to research keywords, learn how to hone your best key phrases, and the tactics of how and where to place them in your content.

Illustrated, easy-to-understand, and fun to read, this is a comprehensive yet digestible resource for writers and businesses alike on how to create successful online content.

After you read this book, you’ll be able to:

• Define your audience and the terms they use to search in Google
• Write great content that will get picked up by Google
• Know the basics of what it takes to write all seven forms of online copy
• Create blogs that are evergreen and engaging
• Know how to write the "secret" bits of copy that search engines love: meta descriptions, tags and more
• Know how to use Twitter chats, live streaming, and Facebook groups, and other platforms to find your people and confidently market yourself as a writer
• Access a comprehensive list of online writing tools and resources in the final Appendix

Julia McCoy has built a successful freelance writing career and a multi-million dollar copywriting agency out of nothing but the amount of hard work, time, and self-teaching she put into it: and she believes any writer has what it takes to create great online content, provided they learn the essential tactics of adapting to all online copy forms. But she knows it's hard to find these fundamental teachings in one place: which is why she decided to write a book to offer everyone just that opportunity. A writer and internet marketer from an early age, Julia is the founder of five brands, including Express Writers and The Content Hacker. She's written four books, teaches over 500 marketers in The Content Hacker Academy, and has a passion for growing brands through well-written, inbound content.

About this title

About the Author

Julia McCoy is a serial entrepreneur and content marketer, with a knack for writing, creating and building successful ventures through content marketing. Back in 2011, she founded her content agency, Express Writers after dropping out of college, with her last $75. Today, her writing agency has over 90 members on staff. Julia's primary marketing avenue for her agency has always been content marketing and has done $5M in sales. She grew her web presence for Express Writers to 100,000 in monthly visitors and thousands of clients simply through consistent, year-over-year blogging.

Today, Julia's passion lies in mentoring content marketers and building brands through trust-based content marketing. She teaches The Content Strategy & Marketing Course, The Expert SEO Content Writer, and The Unlearn Essay Course (all of which can be viewed here: contenthacker.com/academy/) and has over 500 enrolled students.

Forbes has named Julia a thought leader. In 2016, Julia was also named the top #33rd content marketer nationwide. She writes on thought-leading publications as a guest author, including Entrepreneur, Content Marketing Institute, Search Engine Journal, to name a few.

Edition details

• Publisher: CreateSpace Independent Publishing Platform
• Publication date: 2016
• Language: English
• ISBN 10: 1519383223
• ISBN 13: 9781519383228
• Binding: Paperback
• Number of pages: 222