Growth Hacking Fundamentals: Real-world uses of growth hacking to quickly expand your customer base - Softcover

Nelson, Mark

Softcover

ISBN 10: 1520148097 ISBN 13: 9781520148090

Publisher: Independently published, 2016

Synopsis

Learn the concepts, methods, and successful real-world uses of growth hacking to quickly expand your customer base. Learn what elements have to be in place for growth hacking to be successful, including site analytics, a great landing page, an understanding of the funnel, and a solid testing plan. Author then explains typical growth-hacking opportunities as well as strategies for generating an audience via SEO, influencers, content marketing, social-media engagements, advertising, current events, and more. The course concludes with growth-hacking case studies, highlighting the growth-hacking techniques that helped propel such companies as Airbnb, Uber, and Tinder to explosive growth.

Edition details

• Publisher: Independently published
• Publication date: 2016
• ISBN 10: 1520148097
• ISBN 13: 9781520148090
• Binding: Paperback
• Language: English
• Number of pages: 64