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Narrative Advertising Models and Conceptualization in the Digital Age (Advances in Marketing, Customer Relationship Management, and Services) - Hardcover
Synopsis
"This book provides information on new models and conceptualizations for advertising narration, historical transformation of narrative advertising components and researches on narrative advertising. It covers topics such as basic concept of advertising narration to new conceptualizations, augmented reality to violance in narrative advertising, and interactive digital narrative to advergame and advergamers"--
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About the Author
Recep Yilmaz, Ondokuz Mayis University, Turkey.
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Narrative Advertising Models and Conceptualization in the Digital Age
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Igi Global Scientific Publishing, 2017
ISBN 10: 1522523731
ISBN 13: 9781522523734
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Narrative Advertising Models and Conceptualization in the Digital Age
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Business Science Reference, 2017
ISBN 10: 1522523731
ISBN 13: 9781522523734
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HRD. Condition: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Seller Inventory # L1-9781522523734
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Narrative Advertising Models and Conceptualization in the Digital Age
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Business Science Reference, 2017
ISBN 10: 1522523731
ISBN 13: 9781522523734
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Narrative Advertising Models and Conceptualization in the Digital Age (Advances in Marketing, Customer Relationship Management, and Services)
Published by
Igi Global Scientific Publishing, 2017
ISBN 10: 1522523731
ISBN 13: 9781522523734
New
Hardcover
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Narrative Advertising Models and Conceptualization in the Digital Age
Published by
Igi Global Scientific Publishing, 2017
ISBN 10: 1522523731
ISBN 13: 9781522523734
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Hardcover
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Narrative Advertising Models and Conceptualization in the Digital Age
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ISBN 10: 1522523731
ISBN 13: 9781522523734
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Narrative Advertising Models and Conceptualization in the Digital Age (Advances in Marketing, Customer Relationship Management, and Services)
Published by
Igi Global Scientific Publishing, 2017
ISBN 10: 1522523731
ISBN 13: 9781522523734
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Narrative Advertising Models and Conceptualization in the Digital Age
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ISBN 10: 1522523731
ISBN 13: 9781522523734
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Narrative Advertising Models and Conceptualization in the Digital Age
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Business Science Reference, 2017
ISBN 10: 1522523731
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Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Presents the latest scholarly perspectives on the implementation of narration and storytelling in contemporary advertising. Including a range of topics such as digital games, viral advertising, and interactive media, this book is an ideal publication for bu. Seller Inventory # 448010325
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Narrative Advertising Models and Conceptualization in the Digital Age
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ISBN 10: 1522523731
ISBN 13: 9781522523734
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Buch. Condition: Neu. Narrative Advertising Models and Conceptualization in the Digital Age | Recep Y¿lmaz | Buch | Gebunden | Englisch | 2017 | Business Science Reference | EAN 9781522523734 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand. Seller Inventory # 108380023
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