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Neuromarketing and Big Data Analytics for Strategic Consumer Engagement: Emerging Research and Opportunities (Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES)) - Hardcover
Synopsis
A new sub-area of marketing is emerging called neuromarketing. It combines psychology, neuroscience, and economics with the study of consumer motivations. This is leading to the creation of new technological approaches that enable companies to read the customer's mind and tailor marketing practices, products, and services. Neuromarketing and Big Data Analytics for Strategic Consumer Engagement: Emerging Research and Opportunities provides emerging information on the issues involved in the field of neuromarketing, including models, technologies, and the methodology of this field. Highlighting the intricacies of neuroscience, biometrics, multimedia technology, marketing strategy, and big data management, this book is an ideal resource for researchers, neuroscientists, marketers, suppliers, customers, and investors seeking current research on the integration of new neuromarketing trends and technologies.
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- PublisherBusiness Science Reference
- Publication date2017
- ISBN 10 1522548343
- ISBN 13 9781522548348
- BindingHardcover
- LanguageEnglish
- Edition number1
- Number of pages135
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Neuromarketing and Big Data Analytics for Strategic Consumer Engagement : Emerging Research and Opportunities
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Business Science Reference, 2017
ISBN 10: 1522548343
ISBN 13: 9781522548348
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Neuromarketing and Big Data Analytics for Strategic Consumer Engagement: Emerging Research and Opportunities (Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES))
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Business Science Reference, 2017
ISBN 10: 1522548343
ISBN 13: 9781522548348
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Neuromarketing and Big Data Analytics for Strategic Consumer Engagement Emerging Research and Opportunities Advances in Marketing, Customer Relationship Management, and EServices AMCRMES
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Neuromarketing and Big Data Analytics for Strategic Consumer Engagement: Emerging Research and Opportunities (Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES))
Published by
Business Science Reference, 2017
ISBN 10: 1522548343
ISBN 13: 9781522548348
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Neuromarketing and Big Data Analytics for Strategic Consumer Engagement
Published by
Business Science Reference, 2017
ISBN 10: 1522548343
ISBN 13: 9781522548348
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Condition: New. Examines the issues involved in the field of neuromarketing, including models, technologies, and methodology. Highlighting the intricacies of neuroscience, biometrics, multimedia technology, marketing strategy, and big data management, this book is an ideal. Seller Inventory # 448010684
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Neuromarketing and Big Data Analytics for Strategic Consumer Engagement : Emerging Research and Opportunities
Published by
Business Science Reference, 2017
ISBN 10: 1522548343
ISBN 13: 9781522548348
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Hardcover
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Buch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - A new sub-area of marketing is emerging called neuromarketing. It combines psychology, neuroscience, and economics with the study of consumer motivations. This is leading to the creation of new technological approaches that enable companies to read the customer's mind and tailor marketing practices, products, and services. Neuromarketing and Big Data Analytics for Strategic Consumer Engagement: Emerging Research and Opportunities provides emerging information on the issues involved in the field of neuromarketing, including models, technologies, and the methodology of this field. Highlighting the intricacies of neuroscience, biometrics, multimedia technology, marketing strategy, and big data management, this book is an ideal resource for researchers, neuroscientists, marketers, suppliers, customers, and investors seeking current research on the integration of new neuromarketing trends and technologies. Seller Inventory # 9781522548348
Quantity: 1 available