Items related to Leveraging Computer-Mediated Marketing Environments
Synopsis
Social media has redefined the way marketers communicate with their customers, giving consumers an advantage that they did not have previously. However, recent issues in online communication platforms have increased the challenges faced by marketers in developing and retaining their customers. Practitioners need to develop effective marketing communication programs that incorporate the meaningful forms of sociality into a customer-driven marketing program. Leveraging Computer-Mediated Marketing Environments discusses the nature of heightened interaction between marketers and consumers in the evolving technological environments, particularly on the central nature of online communities and other emerging technologies on dialogic engagement. Additionally, it aims to examine the relevant roles of online communities and emerging technologies in creating and retaining customers through effective dialogue management. Highlighting brand strategy, e-services, and web analytics, it is designed for marketers, brand managers, business managers, academicians, and students.
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Leveraging Computer-Mediated Marketing Environments
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Leveraging ComputerMediated Marketing Environments
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Leveraging Computer-Mediated Marketing Environments
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Business Science Reference, 2018
ISBN 10: 1522586164
ISBN 13: 9781522586166
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Leveraging Computer-Mediated Marketing Environments
Published by
Business Science Reference, 2018
ISBN 10: 1522586164
ISBN 13: 9781522586166
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Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Discusses the nature of heightened interaction between marketers and consumers in the evolving technological environments, particularly on the central nature of online communities and other emerging technologies on dialogic engagement. The book covers a wid. Seller Inventory # 448011327
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Leveraging Computer-Mediated Marketing Environments
Published by
Business Science Reference, 2018
ISBN 10: 1522586164
ISBN 13: 9781522586166
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Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - 'This book discusses the nature of heightened interaction between marketers and consumers in the evolving technological environments, particularly on the central nature of online communities and other emerging technologies on dialogic engagement. It also examines the relevant roles of online communities and emerging technologies in creating and retaining customers through effective dialogue management'. Seller Inventory # 9781522586166
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