Managing Diversity, Innovation, and Infrastructure in Digital Business - Softcover

Softcover

ISBN 10: 1522587977 ISBN 13: 9781522587972

Publisher: Business Science Reference, 2018

Synopsis

In the digital age, consumers have morphed from passive receivers of marketing messages to active suppliers of information about product through various digital media, creating a need for businesses to effectively manage a more diverse and creative range of consumers. Managing Diversity, Innovation, and Infrastructure in Digital Business is a collection of innovative research on new avenues in overall digital infrastructures, digital modern business infrastructures, business automation, and financial aspects of modern businesses. Featuring research on topics such as electronic word-of-mouth strategies, social media marketing, and digital communication, this book is ideally designed for business professionals, managers, and undergraduate and postgraduate business students seeking current research on business in the digital environment.

Edition details

• Publisher: Business Science Reference
• Publication date: 2018
• Language: English
• ISBN 10: 1522587977
• ISBN 13: 9781522587972
• Binding: Paperback
• Number of pages: 312
• Editor: Ray Nilanjan