Copywriting Essentials For Content Marketing: How to write engaging copy that sells without selling.

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9781522909057: Copywriting Essentials For Content Marketing: How to write engaging copy that sells without selling.

This book takes you through the principles of writing enticing content and copy that sells without selling.  Learn how to become a skilled persuader, how to apply the principles of influence and preconditioning, to convert your audience into qualified prospects - who are ready and willing to do what you ask.
Copywriting Essentials For Content Marketing the fundamental principles of creating copy that takes readers through all the processes they need to go through before they are ready to take an action.
The recipe for writing compelling content contains many important ingredients:

  • Capturing & holding readers attention
  • Creating trust, desire & motivation
  • Connecting with readers' fears & hot buttons - Building trust, confidence & removing obstacles
  • Delivering & demonstrating value
  • Building value & justification for purchasing
  • The power of pre-ciprocation
  • Many more crucial ingredients of copy readers need to take action
If you know how to combine these ingredients in the right way, you can easily create copy that's clear, concise, persuasive, connects directly with readers wants, needs & concerns & sells more of your stuff! Without hype, fluff or anything that sounds 'salesy!'
Learn how to apply the methods & systems the worlds best copy writers use to create outstanding content that converts like crazy! 
  • Increase conversion rates from your content.
  • Build trust and stronger reciprocal relationships with your readers.
  • Create followers that want to come back for more.
  • Create irresistible content people what to share with others.
  • How to overcome writers block.
  • Take the pain out of trying to come up with compelling copy with easy to follow templates and guides that make writing faster and easier.
Make your writing more profitable whether you are wanting to improve your skills in: content marketing, copywriting, article marketing, article writing or social media marketing.

"synopsis" may belong to another edition of this title.

From the Author:

I created this book because I frequently have blog or other written copy writers ask me how they can increase conversion rates, and more specifically how clients achieve such high conversion rates compared to the norm.

I wrote this book as a guideline to follow for anyone who wants to learn the methods and systems top copywriters use to increase conversion and click through rates - whether improving onsite content or producing content for their offsite content and social media marketing campaigns.

My intention is to offer an insight into how top copywriters think - and how that thought process helps them turn words into something that moves & motivates readers to want to take action.  I have also included templates to help stimulate your own ideas, and to help you format those ideas into steps that lead a reader to a desired destination.

About the Author:

Mia Gordon has been an online marketer, author and writer since 2003. Mia has written several books, manages many online advertising accounts and consults for many clients across a number of industries. She has studied with and practiced with some of the world's best copywriters. She enjoys sharing what she has learned with fellow webpreneurs and authors, helping make what can sometimes be a frustrating and confusing process into a more rewarding (and profitable win win) one.

"About this title" may belong to another edition of this title.

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Book Description Createspace Independent Publishing Platform, United States, 2015. Paperback. Book Condition: New. Language: English . Brand New Book ***** Print on Demand *****. They say the money is in the list. Actually - the money is in how to connect with and thoroughly satisfy the wants and needs of your audience. Trust, bonding, preconditioning and stimulating a readers own motivation to buy is the secret to outstanding content that far out-converts the competition. This book takes you through the principles of writing engaging highly motivating copy and content that sells without selling. It teaches you the fundamental principles of creating copy that takes readers through all the processes they need to go through before they are ready to take the action you want them to take - whether it be signing up for a newsletter, following a lead process - or going to your website to buy your stuff. You will learn how to build strong relationships with your audience right from the get go. You will learn how to engage their hot buttons - build desire based on the things that are really important to THEM, becoming a skilled persuader through that process. You will also learn how to apply the principles of influence and preconditioning, to quality and convert your audience into enthusiastic prospects - who feel like you get them and what they want so they are actually excited about doing what you want them to do. A win win situation for both you and your audience! You will learn how to come up with engaging content that gets ranked and shared more than the stock standard article, and how to beat writers block. The recipe for writing compelling content contains many more important ingredients: - Capturing holding readers attention - Creating desire motivation based on the readers inner most needs - Connecting with readers fears hot buttons wiring their brains to connect your product with their satisfaction - Building trust, confidence removing obstacles - Delivering demonstrating value - Building value justification for purchasing - Many more secret sauce ingredients. If you know how to combine these ingredients in the right way, you can easily create copy that s clear, concise, persuasive, connects directly with readerswants, needs concerns sells more of your stuff! Writing with integrity - without hype, fluff or anything that sounds at all salesy . Learn how to apply the methods systems the worlds best copy writers use to create outstanding content that converts like crazy! Increase conversion rates from your content. Build trust and stronger relationships with your readers. Create followers that want to come back for more. Create irresistible content people what to share with others. Take the pain out of trying to come up with compelling copy with easy to follow templates and guides that make writing faster and easier. Make your writing more profitable whether you are wanting to improve your skills in: content marketing, copywriting, article marketing, article writing or social media marketing. Bookseller Inventory # APC9781522909057

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Book Description Createspace Independent Publishing Platform, United States, 2015. Paperback. Book Condition: New. Language: English . Brand New Book ***** Print on Demand *****.They say the money is in the list. Actually - the money is in how to connect with and thoroughly satisfy the wants and needs of your audience. Trust, bonding, preconditioning and stimulating a readers own motivation to buy is the secret to outstanding content that far out-converts the competition. This book takes you through the principles of writing engaging highly motivating copy and content that sells without selling. It teaches you the fundamental principles of creating copy that takes readers through all the processes they need to go through before they are ready to take the action you want them to take - whether it be signing up for a newsletter, following a lead process - or going to your website to buy your stuff. You will learn how to build strong relationships with your audience right from the get go. You will learn how to engage their hot buttons - build desire based on the things that are really important to THEM, becoming a skilled persuader through that process. You will also learn how to apply the principles of influence and preconditioning, to quality and convert your audience into enthusiastic prospects - who feel like you get them and what they want so they are actually excited about doing what you want them to do. A win win situation for both you and your audience! You will learn how to come up with engaging content that gets ranked and shared more than the stock standard article, and how to beat writers block. The recipe for writing compelling content contains many more important ingredients: - Capturing holding readers attention - Creating desire motivation based on the readers inner most needs - Connecting with readers fears hot buttons wiring their brains to connect your product with their satisfaction - Building trust, confidence removing obstacles - Delivering demonstrating value - Building value justification for purchasing - Many more secret sauce ingredients. If you know how to combine these ingredients in the right way, you can easily create copy that s clear, concise, persuasive, connects directly with readerswants, needs concerns sells more of your stuff! Writing with integrity - without hype, fluff or anything that sounds at all salesy . Learn how to apply the methods systems the worlds best copy writers use to create outstanding content that converts like crazy! Increase conversion rates from your content. Build trust and stronger relationships with your readers. Create followers that want to come back for more. Create irresistible content people what to share with others. Take the pain out of trying to come up with compelling copy with easy to follow templates and guides that make writing faster and easier. Make your writing more profitable whether you are wanting to improve your skills in: content marketing, copywriting, article marketing, article writing or social media marketing. Bookseller Inventory # APC9781522909057

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Book Description CreateSpace Independent Publishing Platform. Paperback. Book Condition: New. This item is printed on demand. 250 pages. Dimensions: 9.0in. x 6.0in. x 0.6in.This book takes you through the principles of writing engaging killer content and copy that sells without selling. Mia Gordon has been writing copy and content for clients and her own online business for over a decade. Mia teaches you the fundamental principles of creating copy that takes readers through all the processes they need to go through before they are ready to take an action. This book teaches you how to become a skilled persuader, how to apply the principles of influence and preconditioning, to convert your audience into qualified prospects - who are ready to do what you ask. The recipe for writing compelling content contains many important ingredients: - Capturing and holding readers attention - Creating desire and motivation - Connecting with readers fears and hot buttons - Building trust, confidence and removing obstacles - Delivering and demonstrating value - Building value and justification for purchasing - Many more secret sauce ingredients. If you know how to combine these ingredients in the right way, you can easily create copy thats clear, concise, persuasive, connects directly with readers wants, needs and concerns and sells more of your stuff! Without hype, fluff or anything obviously salesy! Learn how to apply the methods and systems the worlds best copy writers use to create outstanding content that converts like crazy! Increase conversion rates from your content. Build trust and stronger relationships with your readers. Create followers that want to come back for more. Create irresistible content people what to share with others. Take the pain out of trying to come up with compelling copy with easy to follow templates and guides that make writing faster and easier. Make your writing more profitable whether you are wanting to improve your skills in: content marketing, copywriting, article marketing, article writing or social media marketing. This item ships from La Vergne,TN. Paperback. Bookseller Inventory # 9781522909057

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