Make Brilliant Work: From Picasso to Steve Jobs, How to Unlock Your Creativity and Succeed - Softcover

Judkins, Rod

Softcover

ISBN 10: 152906015X ISBN 13: 9781529060157

Publisher: Pan, 2022

Synopsis

How do we rate work?
It’s good, it’s bad or it’s brilliant.
What response does your work usually get? Be honest.
This book will help you make your work brilliant.

You don’t have to be brilliant to produce brilliant work. Many of the characters you will meet in this book failed at school, lacked natural talent, were not especially gifted or were repeatedly sacked. But their methods produced brilliant work – and they will work for you, too. Make Brilliant Work is the essential book from Rod Judkins, author of the international bestseller The Art of Creative Thinking.

Whether you are a business or an individual, you might find it hard to produce something significant and important. The real-life heroes in this book will show you how to make the transformation from ordinary to extraordinary. From Roald Dahl to Steven Spielberg, and star architect Zaha Hadid: the figures in Make Brilliant Work will show you how to think for yourself, take risks and persevere to create brilliant work.

About this title

About the Author

Rod Judkins is a lecturer at Central Saint Martins in London, one of the world’s pre-eminent art schools whose alumni range from Lucian Freud and Antony Gormley to Stella McCartney and Alexander McQueen. He has lectured on the subject of creativity at universities and to businesses around the world. Trained at the Royal College of Art, he has exhibited at galleries including Tate Britain, the National Portrait Gallery and the Royal Academy. As well as writing Make Brilliant Work, Rod has published three other books – including The Art of Creative Thinking, which is an international bestseller – and has been published in fifteen languages.

Excerpt. © Reprinted by permission. All rights reserved.

Three ways you’ll benefit from transparency

You have a great idea, a bestseller and a blockbuster. Your instinct is to covet it and hide it, so it’s not stolen. But a concept is a seed that needs to grow, and a seed can’t grow in a desert; it needs water and nutrients. Why not share it and let other people help you?

One of the most disruptive forces to emerge from social media is transparency. Individuals and small companies are more open to sharing their ideas and processes than big organizations. Their audience becomes engaged, and in turn, spreads the word. Show what you do, and people become interested because you establish authenticity, trust and credibility.

In the early 80s, I walked into a furniture shop called One Off in London’s Covent Garden, in a crumbling building with bare brick walls and a concrete floor. It was an upmarket shop, and the furniture was skilfully displayed, but it was also a laboratory and workshop where you could see them designing and making the furniture.

One Off was a cross between a steel foundry and an art gallery. The brainchild of designer Ron Arad, anyone could walk in and watch him welding and cutting metal, and talk either to him or to his assistants and even make suggestions.

As the playwright George Bernard Shaw said, ‘If you have an apple and I have an apple, and we exchange these apples, then you and I will still each have one apple. But if you have an idea and I have an idea, and we exchange these ideas, then each of us will have two ideas.’

The place emanated a spirit of generosity, and Arad put new ideas out there for everyone to see. Drawings of fresh designs covered the walls. It was a brilliant public showcase and attracted the press and public in droves. Arad was talked about, written about, and built up followers by being transparent.

He didn’t need to spend money on advertising because of his openness; he was splashed all over the media. It was fascinating.

I watched them making a Rover Chair, a fusion of a red leather car seat from a scrapped Rover car, and a bent scaffolding frame. I felt compelled to buy it for £99, although that was a lot in 1981. Those pieces of furniture are now worth thousands of dollars each and are in every major museum.

Recently, I walked into an exhibition of Louis Vuitton’s work in the Strand in London. I’d always thought it was ridiculous to pay thousands for a Louis Vuitton handbag – it’s just a handbag. I assumed people were buying the brand name and the status.

But the exhibition gave you an insight into the creative processes of Louis Vuitton. It showed hundreds of sketches and prototypes; a craftsman had flown over from Italy with his entire workshop. It took you through the process of making a handbag and projected the details onto mirrored walls, pure white figurative sculptures and massive digital screens.

They designed the exhibition for photo opportunities and to share; they were proud of the dedication they put into their work and wanted everyone to see. The exhibition dominated everyone’s Instagram feed for weeks. There were free posters and stickers to take away. I added up all the working hours and resources that went into a handbag and wondered how they could sell them for so little.

If you hide your process, people never fully understand your work or the effort that went into it. Let people see into your mind and workshop. Let them see how your ideas develop, and people will be able to relate to you and your work. If your audience understands how you created your work, they are more likely to buy into it.

1. Show everyone the nuts and bolts of your project. Reveal how it developed step by step. Don’t sweep mistakes under the rug but show them and how you overcame them.
2. Transparency helps you build a better relationship with your audience because they understand you better. When you’re transparent, you show you’ve nothing to hide and establish yourself as credible – so people trust you.
3. Transparency is an essential element of leadership. Ron Arad became a leader in his field and leader of a large company of assistants by gaining their trust with openness. I shared the process of writing and illustrating this book online. Take a look on my Instagram account, @rod.judkins

Edition details

• Publisher: Pan
• Publication date: 2022
• Language: English
• ISBN 10: 152906015X
• ISBN 13: 9781529060157
• Binding: Paperback
• Number of pages: 288