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Marketing Science Fictions: An Ethnography of Marketing Analytics, Consumer Insight, and Data Science - Softcover
Synopsis
This book pulls back the curtain on contemporary data-driven marketing, revealing the intricate ways marketers create value from online data. It offers valuable lessons for academics and students of marketing, technology and data science.
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About the Author
Robert Cluley is Associate Professor of Marketing at the University of Birmingham, UK.
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Marketing Science Fictions
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Marketing Science Fictions
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Bristol University Press, GB, 2026
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Paperback. Condition: New. This book explores data science in practice through an ethnographic study at a global marketing technology and research firm. The book shows that, while businesses have embraced data science methods to understand markets and consumers, in practice they produce too much information. Consequently, they must be combined with creative practices that simplify and make sense of analytics. Cluley shows that in the age of data science, business is increasingly artistic. In this case, marketing science is more like marketing science fiction.This is essential reading for understanding contemporary data-driven business and marketing as well as social and economic relations in the age of surveillance capitalism, with lessons for academics and students of marketing, technology and data science. Seller Inventory # LU-9781529233377
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Marketing Science Fictions (Paperback)
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Bristol University Press, 2026
ISBN 10: 1529233372
ISBN 13: 9781529233377
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Paperback. Condition: new. Paperback. This book explores data science in practice through an ethnographic study at a global marketing technology and research firm. The book shows that, while businesses have embraced data science methods to understand markets and consumers, in practice they produce too much information. Consequently, they must be combined with creative practices that simplify and make sense of analytics. Cluley shows that in the age of data science, business is increasingly artistic. In this case, marketing science is more like marketing science fiction. This is essential reading for understanding contemporary data-driven business and marketing as well as social and economic relations in the age of surveillance capitalism, with lessons for academics and students of marketing, technology and data science. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9781529233377
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Marketing Science Fictions: An Ethnography of Marketing Analytics, Consumer Insight, and Data Science (Paperback or Softback)
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Marketing Science Fictions: An Ethnography of Marketing Analytics, Consumer Insight, and Data Science (eng)
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Marketing Science Fictions An Ethnography of Mar keting Analytics, Consumer Insight, and Data Scien ce
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Marketing Science Fictions: An Ethnography of Marketing Analytics, Consumer Insight, and Data Science
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Bristol University Press, 2026
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Marketing Science Fictions: An Ethnography of Marketing Analytics, Consumer Insight, and Data Science
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Marketing Science Fictions: An Ethnography of Marketing Analytics, Consumer Insight, and Data Science
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Bristol University Press, 2026
ISBN 10: 1529233372
ISBN 13: 9781529233377
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Marketing Science Fictions: An Ethnography of Marketing Analytics, Consumer Insight, and Data Science
Published by
Bristol University Press, 2026
ISBN 10: 1529233372
ISBN 13: 9781529233377
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