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If Then: How One Data Company Invented the Future - Softcover

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  • PublisherJohn Murray Publishers Ltd
  • Publication date2021
  • ISBN 10 1529386179
  • ISBN 13 9781529386172
  • BindingPaperback
  • LanguageEnglish
  • Number of pages432
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ISBN 10:  1529386152 ISBN 13:  9781529386158
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Lepore, Jill
Published by John Murray Publishers Ltd, 2021
ISBN 10: 1529386179 ISBN 13: 9781529386172
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Lepore, Jill
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ISBN 10: 1529386179 ISBN 13: 9781529386172
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ISBN 10: 1529386179 ISBN 13: 9781529386172
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Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Seller Inventory # 7719-9781529386172

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Published by John Murray Publishers Ltd, 2021
ISBN 10: 1529386179 ISBN 13: 9781529386172
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ISBN 10: 1529386179 ISBN 13: 9781529386172
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ISBN 10: 1529386179 ISBN 13: 9781529386172
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Paperback. Condition: Very Good. Radio 4's Book of the Week A Financial Times Book of the Year Shortlisted for the 2020 Financial Times / McKinsey Business Book of the Year Longlisted for the National Book Award 'The story of the original data science hucksters of the 1960s is hilarious, scathing and sobering - what you might get if you crossed Mad Men with Theranos' David Runciman The Simulmatics Corporation, founded in 1959, mined data, targeted voters, accelerated news, manipulated consumers, destabilized politics, and disordered knowledge--decades before Facebook, Google, Amazon, and Cambridge Analytica. Silicon Valley likes to imagine it has no past but the scientists of Simulmatics are the long-dead grandfathers of Mark Zuckerberg and Elon Musk. Borrowing from psychological warfare, they used computers to predict and direct human behavior, deploying their "People Machine" from New York, Cambridge, and Saigon for clients that included John Kennedy's presidential campaign, the New York Times, Young & Rubicam, and, during the Vietnam War, the Department of Defence. In If Then, distinguished Harvard historian and New Yorker staff writer, Jill Lepore, unearths from the archives the almost unbelievable story of this long-vanished corporation, and of the women hidden behind it. In the 1950s and 1960s, Lepore argues, Simulmatics invented the future by building the machine in which the world now finds itself trapped and tormented, algorithm by algorithm. 'A person can't help but feel inspired by the riveting intelligence and joyful curiosity of Jill Lepore. Knowing that there is a mind like hers in the world is a hope-inducing thing' George Saunders, Man Booker Prize-winning author of Lincoln in the Bardo 'An authoritative account of the origins of data science, a compelling political narrative of America in the Sixties, a poignant collective biography of a generation of flawed men' David Kynaston 'If Then is simultaneously gripping and absolutely terrifying' Amanda Foreman. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR011674280

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Published by John Murray 24/06/2021, 2021
ISBN 10: 1529386179 ISBN 13: 9781529386172
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Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Seller Inventory # 6545-9781529386172

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