The Games of the XXIII Olympiad, Los Angeles 1984, reimagined the Olympic Games and reinvigorated a troubled Olympic movement. Its innovations included the following: a nationwide torch relay that yielded millions for children's charities; an arts festival that surpassed any prior efforts; the first Opening Ceremony featuring a professional theatrical extravaganza; new sports disciplines, such as distance races for women, windsurfing, synchronized swimming, heptathlon, and rhythmic gymnastics; an army of volunteers; vast increases in sponsorship and television revenue while avoiding commercialization and keeping expenses low using existing facilities; and a financial surplus of over $232 million, which has endowed sports for youngsters in the Los Angeles area to this day--all through a privately financed organizing committee without government contributions.
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Barry A. Sanders chairs the Southern California Committee for the Olympic Games--the organization that successfully bid for the 1984 Olympic Games and spearheads efforts to return the Games to Los Angeles. As a partner at the law firm of Latham & Watkins, he served as outside counsel to the Los Angeles Olympic Organizing Committee and was responsible for the negotiation of its multitude of contractual arrangements.
He is also an adjunct professor of Communications Studies at UCLA and author of American Avatar: The United States in the Global Imagination. He is a civic leader in Los Angeles in many roles, including as President of the Board of Commissioners of Recreation and Parks of the City of Los Angeles, member of the Coliseum Commission, Member of the Executive Committee of the Los Angeles Opera, and past Chair and President of the Los Angeles Philharmonic, among others. He is a member of the international Court of Arbitration for Sport and the Council on Foreign Relations
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