Inside Nudging: Implementing Behavioral Science Initiatives - Softcover

Shu, Steve

Softcover

ISBN 10: 153278080X ISBN 13: 9781532780806

Publisher: CreateSpace Independent Publishing Platform, 2016

Synopsis

Inside Nudging is written for management professionals and scientists to feed their thinking and discussions about implementing behavioral science initiatives (which includes behavioral economics and finance) in business settings. Situations include the incubation of innovation centers, behavioral science overlay capabilities, and advancement of existing organizations. Companies need to develop grit – the ability and fortitude to succeed. The book introduces the Behavioral GRITTM framework and covers key takeaways in leading an organization that implements behavioral science. Behavioral GRITTM stands for the business functions related to Goals, Research, Innovation, and Testing.

The chapters are complemented by an appendix which covers ideas to introduce behavioral science initiatives. I argue that first a company needs to identify its goals and identify what type of predominant organization model it wants to pursue. There are five predominant organizational models I’ve seen. I also offer that a company should consider a number of implementation elements that may play a role during execution. Example elements include an advisory board and a behavioral science officer.

Note that the purpose of this book is not to teach people about behavioral science; there are many other books out there for those purposes. That said, Inside Nudging introduces some behavioral science concepts to provide context and help develop a common language between management professionals and scientists.

I see the application of behavioral science as still being in the early adoption phase. Many companies will benefit if they take time to develop the right approach. I hope Inside Nudging helps you with your journey.

Stephen Shu

Praise for Inside Nudging - More at www.InsideNudging.com

“Steve Shu’s thoughtful and very readable book Inside Nudging provides a unique opportunity to understand how the research from behavioral science can be best exploited by business. While many popular books on behavioral science make a strong case for the value of the research, none have addressed how to exploit it in such a helpful and practical manner. A rarely mentioned secret brought into full view here is the fact that using behavioral science effectively is not so straightforward. Written specifically for business people and consultants Steve Shu shares his wide experience of consulting to explain the challenges and pitfalls of translating the ideas and findings of academic research into actionable solutions for real business problems. This book shows you how by giving examples of how real consultancy projects were shaped to deliver valuable results for working businesses. Inside Nudging acts as an intelligent interface between the ideas of the nerds in academia and the needs of real business people and offers tremendous potential for any business that needs to understand how people respond to their actions.” - Peter Ayton, Professor, Associate Dean of Research and Deputy Dean, Social Sciences, City University London

“Steve Shu has written an excellent book for companies looking to get started with behavioral economics. Through his use of case studies and actionable takeaways, he does a great job showing how decades of research can be combined with other business elements to accomplish amazing results. Inside Nudging is like an executive guidebook for practitioners.” - Dilip Soman, Professor and Corus Chair in Communications Strategy, Co-Director, Behavioural Economics in Action at Rotman (BEAR), Rotman School of Management, University of Toronto; Author of The Last Mile

“This may be a CEO or manager's first glimpse into how they can utilize behavioral science initiatives within their own company or life.” - Jenna Gould, San Francisco Book Review

About this title

About the Author

Steve Shu provides management consulting and business development services. He specializes in incubating new initiatives and business lines with a primary focus on services, technology, and behavioral science. Steve has held a number consulting and management roles at Allscripts, Allianz Global Investors Center for Behavioral Finance, Digitai (a behavioral economics consultancy), Nortel Business Consulting, PRTM Management Consultants (acquired by PwC), and numerous startups. Steve has also been an Assistant Professor in the business school at Irvine University and an Account Director for the Taproot Foundation. Steve holds an MBA from the University of Chicago and both an ME and BS in Electrical Engineering from Cornell University.

Steve is author of Inside Nudging: Implementing Behavioral Science Initiatives and The Consulting Apprenticeship: 40 Jump-Start Ideas for You and Your Business.

Edition details

• Publisher: CreateSpace Independent Publishing Platform
• Publication date: 2016
• Language: English
• ISBN 10: 153278080X
• ISBN 13: 9781532780806
• Binding: Paperback
• Number of pages: 146