Supercharge your innovation or your entire design team. Learn 50 proven methods that the most innovative people and organizations in the world use to create superior products, services and experiences. We are living in a world of accelerating and inevitable change with changing rules requiring changing responses. What you did yesterday is not sufficient for tomorrow. Innovation is what determines success or failure for organizations. Out-innovating them is the way to beat your competitors. Innovation is the central capability for all organizations able to maximize their opportunities. Innovation is essential to survival. Innovation is the best strategy available for achieving growth. It creates more value and secures competitive advantage. It creates new markets without competitors. The way to realize the benefits of innovation is to first learn how to do it. “30 Good Innovation Methods” will expose you to a range of new approaches and methods for innovative problem solving. These 30 proven methods will help you think and act more inventively, collaborate more effectively, and implement new ideas more successfully.
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Rob Curedale was born in Australia and worked as a designer, director and educator in leading design offices in London, Sydney, Switzerland, Portugal, Los Angeles, Silicon Valley, Detroit, and China. He designed and managed over 1,000 products and experiences as a consultant and in-house design leader for the world’s most respected brands. Rob has three decades experience in every aspect of product development, leading design teams to achieve transformational improvements in operating and financial results. Rob’s designs can be found in millions of homes and workplaces around the world. He is the author of eight books on design, research and design thinking. Rob teaches as an Adjunct Professor at Art Center College of Design in Pasadena and consults to organizations in the United States and internationally and presents workshops related to design. He has taught at many respected design schools and universities throughout the world including Yale, Pepperdine University, Art Center Pasadena, Loyola University, Cranbrook, Pratt, Art Center Europe; and schools in Portugal, China and Australia.
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