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Synopsis
UPDATED (4th) EDITION of the most up to date and comprehensive book on media panning and buying in the 21st century. In addition to extensive updating, includes brand new chapters on Internet and programmatic buying.
"synopsis" may belong to another edition of this title.
About the Author
With vast experience on America's brands, author Ronald Geskey has over 30 years experience at Leo Burnett, D'Arcy, Campbell Ewald, and General Motors R*Works (promotion & events company he co-founded). Ron has a master's degree plus extensive doctoral work, and professional work at Wharton and Northwestern
"About this title" may belong to another edition of this title.
- PublisherCreateSpace Independent Publishing Platform
- Publication date2016
- ISBN 10 1537438263
- ISBN 13 9781537438269
- BindingPaperback
- LanguageEnglish
- Edition number4
- Number of pages684
- Rating
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Media Planning & Buying n the 21st Century: Integrating Traditional & Digital Media
Published by
Createspace Independent Publishing Platform, 2016
ISBN 10: 1537438263
ISBN 13: 9781537438269
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Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
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Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 2.28. Seller Inventory # G1537438263I3N00
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Stock Image
Media Planning & Buying n the 21st Century: Integrating Traditional & Digital Media
Published by
Createspace Independent Publishing Platform, 2016
ISBN 10: 1537438263
ISBN 13: 9781537438269
Used
Paperback
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less 2.28. Seller Inventory # G1537438263I2N00
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Media Planning & Buying n the 21st Century: Integrating Traditional & Digital Media
Published by
Createspace Independent Publishing Platform, 2016
ISBN 10: 1537438263
ISBN 13: 9781537438269
Used
Paperback
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 2.28. Seller Inventory # G1537438263I4N00
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Media Planning & Buying n the 21st Century: Integrating Traditional & Digital Media
Published by
Createspace Independent Publishing Platform, 2016
ISBN 10: 1537438263
ISBN 13: 9781537438269
Used
Paperback
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 2.28. Seller Inventory # G1537438263I3N00
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Media Planning Buying n the 21st Century: Integrating Traditional Digital Media
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CreateSpace Independent Publishing Platform, 2016
ISBN 10: 1537438263
ISBN 13: 9781537438269
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Media Planning & Buying n the 21st Century: Integrating Traditional & Digital Media
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CreateSpace Independent Publishi, 2016
ISBN 10: 1537438263
ISBN 13: 9781537438269
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Media Planning & Buying n the 21st Century: Integrating Traditional & Digital Media
Published by
CreateSpace Independent Publishi, 2016
ISBN 10: 1537438263
ISBN 13: 9781537438269
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Media Planning & Buying n the 21st Century: Integrating Traditional & Digital Media
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ISBN 10: 1537438263
ISBN 13: 9781537438269
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Media Planning & Buying n the 21st Century: Integrating Traditional & Digital Media
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ISBN 13: 9781537438269
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Media Planning & Buying n the 21st Century: Integrating Traditional & Digital Media
Published by
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ISBN 10: 1537438263
ISBN 13: 9781537438269
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