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Synopsis
Now in its third edition, this comprehensive text offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective integrated marketing communication (IMC). Blakeman covers key areas, from marketing plans
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About the Author
Robyn Blakeman is associate professor of Advertising Design at the University of Tennessee, Knoxville. She is the author of several books, including Strategic Uses of Alternative Media, Advertising Campaign Design, Nontraditional Media in Marketing and Advertising, and The Brains Behind Great Ad Campaigns (co-authored with Margo Berman). She was responsible for designing and developing the first online integrated marketing communication graduate certificate and online integrated marketing communication graduate program in the country.
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Integrated Marketing Communication: Creative Strategy from Idea to Implementation
Published by
Bloomsbury Publishing Plc, 2018
ISBN 10: 1538101041
ISBN 13: 9781538101049
Used
Hardcover
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Hardback. Condition: Very Good. Integrated Marketing Communication offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective IMC. One of the most hands-on texts on the market, this new and fully updated third edition covers key skills and details important developments in traditional advertising and marketing principles. Seller Inventory # 00101524228
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Integrated Marketing Communication: Creative Strategy from Idea to Implementation
Published by
Rowman & Littlefield Pub Inc, 2018
ISBN 10: 1538101041
ISBN 13: 9781538101049
Used
Hardcover
Seller: Zoom Books Company, Lynden, WA, U.S.A.
Seller rating 5 out of 5 stars
Condition: very_good. Book is in very good condition and may include minimal underlining highlighting. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service. Seller Inventory # ZBV.1538101041.VG
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Integrated Marketing Communication : Creative Strategy from Idea to Implementation
Published by
Bloomsbury Publishing USA, 2018
ISBN 10: 1538101041
ISBN 13: 9781538101049
Used
Hardcover
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 9019589-6
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Integrated Marketing Communication: Creative Strategy from Idea to Implementation
Published by
Rowman & Littlefield Publishers, 2018
ISBN 10: 1538101041
ISBN 13: 9781538101049
Used
Hardcover
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Hardcover. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_374958765
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Integrated Marketing Communication: Creative Strategy from Idea to Implementation
Published by
Bloomsbury Publishing Plc, 2018
ISBN 10: 1538101041
ISBN 13: 9781538101049
Used
Hardcover
Seller: World of Books Inc, Montgomery, IL, U.S.A.
Seller rating 4 out of 5 stars
Hardback. Condition: Very Good. Integrated Marketing Communication offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective IMC. One of the most hands-on texts on the market, this new and fully updated third edition covers key skills and details important developments in traditional advertising and marketing principles. Seller Inventory # CIN1538101041VG
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Integrated Marketing Communication: Creative Strategy from Idea to Implementation
Published by
Rowman & Littlefield Publishers, 2018
ISBN 10: 1538101041
ISBN 13: 9781538101049
Used
Hardcover
Seller: Textbooks_Source, Columbia, MO, U.S.A.
Seller rating 5 out of 5 stars
hardcover. Condition: Good. Third. Ships same day or next business day! UPS shipping available (Priority Mail for AK/HI/APO/PO Boxes). Used sticker and some writing and/or highlighting. Used books may not include working access code or dust jacket. Seller Inventory # 002274402U
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Integrated Marketing Communication: Creative Strategy from Idea to Implementation
Published by
Rowman & Littlefield Publishers, 2018
ISBN 10: 1538101041
ISBN 13: 9781538101049
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Hardcover
Seller: BennettBooksLtd, Los Angeles, CA, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: New. In shrink wrap. Looks like an interesting title! Seller Inventory # Q-1538101041
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Integrated Marketing Communication: Creative Strategy from Idea to Implementation
Published by
Rowman & Littlefield Pub Inc, 2018
ISBN 10: 1538101041
ISBN 13: 9781538101049
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Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR015004073
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